Head of Growth is responsible for overseeing the entire sales, marketing, and customer acquisition pipeline to drive company growth. They manage strategy, execution, and performance across marketing, sales, and retention.
Day to Day Responsibilities
- Solidify brand identity and become the gatekeeper of brand.
- Ensure consistency across all brand-related touchpoints.
- Create and maintain the marketing plan, continually improving it using hard data.
- Create and execute high-growth marketing campaigns.
- Find new partnerships, both large and small, to grow the customer base.
- Liaise with the immediate team and wider company pillars to ensure collaboration and understanding across the business.
Role Definition
Head of Growth sits at the intersection of marketing, sales, and product development, focused on customer and user acquisition, activation, retention, and upsell. The Head of Growth typically reports to the CEO or a VP in Sales or Marketing.
Required Skills
A Head of Growth must have skills across three key pillars that form the foundation of growth: marketing, product, and website. They must be technically gifted from an IT viewpoint and possess soft skills to lead a team efficiently and oversee important marketing campaigns.
- Team Leadership
- Website Strategy
- Product Strategy
- Marketing Strategy
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