SVP Experience Strategy

Overview

The SVP, Experience Strategist is a senior leader for key accounts and oversees a group of experience strategists, shaping modern customer‑centric approaches that drive measurable impact. This role serves as an advisor to clients and internal teams, connecting brand strategy and experience strategy with AI, data, and emerging digital capabilities to drive meaningful outcomes in healthcare.

Key Responsibilities

• Experience strategy expertise & client oversight
• Serve as a senior strategic advisor to clients, framing how data, AI, and experience strategy come together to drive business and brand impact
• Lead the story development of executive presentations and workshops that translate complex insights and AI-enabled opportunities into clear strategic direction
• Influence client roadmaps, investment decisions, and innovation pipelines based on evidence and forward‑looking insights
• Oversee the integration of research, behavioral data, and performance analytics into cohesive strategic platforms and experience roadmaps
• Partner with senior marketers (including analytics and media leaders) to define measurement frameworks, learning agendas, and optimization plans
• Guide teams in interpreting data, turning findings into prioritized actions
• Evaluate AI‑powered solutions and emerging capabilities to strengthen digital, experience, and innovation offerings for Propeller and its clients
• Integrate agentic ways of working into client recommendations and internal workflows to improve efficiency, scalability, and performance
• Drive forward emerging tech, AI, and innovation relevant to healthcare marketing to inform and influence client strategies and product roadmaps
• Mentor and upskill mid‑level experience strategists in modern solutions and best practice implementation
• Champion integrated ways of working across Creative, Media, UX, Technology, and Analytics to ensure strategy is embedded from briefing through optimization
• Help shape team standards, methodologies, and case studies that elevate Propeller’s capabilities

To Be Successful in This Role, You Will Need

• 10+ years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare, pharmaceutical, or regulated industries
• Confident advising senior clients on AI, data, and experience strategy in a way that is ambitious but pragmatic
• At the forefront of innovation and ever‑evolving healthcare marketing transformation, spotting shifts in technology, regulation, and audience expectations and translating them into strategic opportunities
• Strong leadership presence, with the ability to shape direction, align stakeholders, and coach teams on modern, AI‑enabled practice
• Comfortable building frameworks, playbooks, and operationalizing ways of working that scale AI and data excellence across accounts
• Energized by complex problems, ambiguous briefs, and the challenge of designing experiences that deliver value for patients, HCPs, and brands

Compensation

Base salary range: $212,500 – $255,000.

Salary decisions are dependent on circumstances of each hire and this is one component of the total compensation package for employees.

#J-18808-Ljbffr…