Senior Marketing Manager

Senior Manager, Customer Marketing Manager

Contract 6-9 months

Lead regional customer and shopper marketing across EMEA, driving omni-channel retail activation, brand visibility, and revenue growth. Partnering closely with Sales and Marketing teams, this role develops customer-specific campaigns, retailer activation plans, and strategic marketing programs to strengthen retail partnerships and deliver commercial objectives.

Key Responsibilities

• Develop and execute regional customer marketing strategies and activation plans.
• Lead retailer-specific campaigns across physical and digital channels.
• Partner with Sales, Marketing, and external agencies to deliver impactful customer programs.
• Drive business reviews, customer presentations, and retail sell-in initiatives.
• Analyze shopper, market, and competitor insights to identify growth opportunities.
• Measure campaign ROI and scale successful activations across markets.
• Manage budgets, timelines, and asset delivery across the cluster.
• Lead and develop a high-performing customer marketing team.

Skills & Experience

• 7+ years in marketing or sales within consumer products, retail, or entertainment.
• Strong experience in shopper/customer marketing and retail activation.
• Excellent stakeholder management, communication, and presentation skills.
• Commercially driven with strong project management and analytical capabilities.
• Proven ability to lead cross-functional teams in fast-paced, matrix environments.

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