The Role
Join the Bacardi team at OMD EMEA, where Global Strategy, Client Leadership, and European Activation teams sit together across Programmatic, Social, Search, and Retail Media. This integrated structure creates a collaborative, high‑performing environment with excellent opportunities for growth and cross‑channel learning.
As part of the Retail Media team, you will lead campaign outputs across key European markets, helping drive one of Bacardi’s fastest‑growing channels as retailers become a major off‑trade sales driver. The focus of the role is delivering incremental sales growth through closed‑loop attribution and innovative Retail Media strategies.
You will work across leading Bacardi brands including Bacardi, Martini, Patrón, St‑Germain, Bombay Sapphire, and Dewar’s, partnering with major retailers and quick commerce platforms including Tesco, Carrefour, Sainsbury’s, Kaufland, Intermarché, Deliveroo, Uber, and Glovo.
Campaigns are activated through platforms including Criteo, Citrus, DSPs, and Meta across markets including the UK, Italy, France, Spain, and Germany, offering strong European exposure and opportunities to innovate from a central London hub.
About You
- Hands‑on experience managing Retail Media campaigns across EU markets, ideally across platforms such as Criteo and Citrus, with knowledge of DV360 and Meta a bonus.
- Understanding of the Retail Media ecosystem, publisher offerings, and the rapidly evolving Quick Commerce landscape.
- Highly organised, commercially minded, and confident managing budgets, finance reconciliation, campaign reporting, and client communications.
- Comfortable in a fast‑paced agency environment, able to prioritise effectively, adapt quickly, and solve problems creatively.
- Strong communicator with polished presentation skills and fluent written and spoken English, able to explain programmatic and Retail Media concepts to clients and colleagues and contribute meaningfully to planning and performance discussions.
- Collaborative team player who enjoys mentoring junior team members, building positive working relationships, and contributing to a culture where people enjoy coming to work.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in‑person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well‑represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
#J-18808-Ljbffr…