Purpose of the job
As the Product Marketing Manager EMEA, your main responsibilities will involve collaborating with various teams to gain a deep understanding of user needs and market trends. You will play a pivotal role in shaping the customer journey and promoting the adoption of Collinson’s products and services. This will entail developing effective go‑to‑market strategies, crafting compelling messaging and content, facilitating sales channels worldwide, specifying regional/market demands, and formulating business justifications for potential future product line investments.
Key Responsibilities
- Craft product narrative, positioning, segmentation, and align communication with partner teams.
- Lead go‑to‑market planning, coordinating global and regional launches effectively.
- Develop product positioning, narratives, and marketing messages that deeply resonate with the target audience.
- Take ownership of the entire product marketing lifecycle, including messaging, competitive intelligence, and documenting/advocating for a frictionless customer journey, for a new product launch.
- Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross‑functional teams.
- Collaborate with sales, operations, and insights teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to product teams for enhancements.
- Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
- Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.
- Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals.
- Monitor industry trends and competitive shifts, optimizing and adjusting product positioning and marketing messaging.
- Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company.
Knowledge, Skills and Experience Required
- Proven experience in Product Marketing
- Data driven and results oriented
- Proven success developing and delivering product positioning, value propositions, and narratives
- Comprehensive understanding of the product development and go‑to‑market process
- Understanding of the technical aspects of product development
- Developed interpersonal skills with the ability to listen and socialize ideas across functions
- Ability to channel the voice of the customer into practical recommendations
- Ability to learn and adapt quickly to constant change and work effectively in a fast‑paced environment
- Ability to translate technical specifications and capabilities into customer and business value statements
- Strong structured problem‑solving skills and attention to detail
- Excellent project management, organizational, analytical, and creative thinking skills
- Exceptional written and oral communication skills, good at facilitation of meetings and discussions, excellent presentation skills
- Self‑starter with a problem‑solving mindset, the ability to work with minimal supervision, and to direct others’ work
- Experience in the travel industry is a plus
Equal Employment Opportunity
Collinson is an equal opportunity employer and welcomes differences in all their forms including color, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our ongoing success.
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