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Talent Magpie Recruitment – Sport Consumer Technology
Job Title: Sales Manager (Health & Baby)
Location: Hybrid — 4 days office-based, Fridays WFH
About the Role
Talent Magpie Recruitment is working with a leading global consumer brand in the Health & Baby sector, seeking an experienced Sales Manager to drive the expansion of its baby products portfolio in the UK market. This is an exciting opportunity to take ownership of a high-growth category, working with innovative products and established global teams.
The successful candidate will play a pivotal role in accelerating UK sales performance, building retail and distribution partnerships, and shaping market entry strategies across healthcare, retail, and e-commerce channels.
Key Responsibilities
Revenue Growth & Market Expansion
- Develop and execute the UK sales strategy for the baby products portfolio across key channels: retail (Amazon, Boots, John Lewis), direct-to-consumer, healthcare (NHS partnerships), and specialist baby stores.
- Deliver against quarterly sales and market share targets.
- Benchmark performance against key competitors to inform positioning and growth strategies.
Retail & Distribution Partnerships
- Lead negotiations with UK retailers and distributors, securing shelf space, listings, and promotional support.
- Identify and pursue new opportunities such as pharmacy chains, subscription models, and emerging sales channels.
- Monitor competitor activity and market trends to refine pricing, promotional strategies, and product mix.
- Provide actionable feedback to global teams on UK regulations, consumer insights, and product development opportunities.
Cross-Functional Collaboration
- Partner with marketing to adapt campaigns for the UK market, leveraging influencers and parenting communities.
- Collaborate with supply chain to manage stock and align inventory to demand peaks (e.g., seasonal gifting).
Candidate Requirements
Experience:
- 5+ years’ experience in UK sales within baby/maternal products, consumer technology, or healthcare devices.
- Proven track record of launching or scaling products with leading UK retailers (e.g., Boots, Argos, Mothercare, Ocado).
Knowledge & Skills:
- Strong understanding of UK baby product market trends, consumer behaviours, and compliance standards.
- Exceptional negotiation and relationship management skills with retailer/distributor networks.
- Data-driven approach, comfortable with tools such as Excel, Salesforce, and Nielsen/IRI analytics.
- Entrepreneurial mindset with the agility to test and optimise new sales channels.
- Established relationships with key buyers at major UK retailers.
What’s on Offer
- Competitive salary and performance-based bonus.
- Opportunity to shape UK market strategy for an internationally recognised brand.
- Collaborative, fast-paced environment with scope for career growth.
How to Apply
- This role is being exclusively managed by Talent Magpie Recruitment. To apply, please submit your CV.
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