Overview
The Product Launch Manager will be a pivotal member of a new car brand, responsible for leading the end-to-end planning and execution of all new model launches. This role requires a highly organised and proactive individual who can effectively coordinate across multiple departments to ensure successful market entry for our new vehicles.
Responsibilities
Launch Planning & Leadership: Lead and manage the cross-departmental planning process for all new model launches, ensuring alignment and timely execution across sales, marketing, aftersales, training, and PR.
Go-to-Market Implementation: Plan, develop, and implement comprehensive go-to-market strategies and processes for new vehicles, including but not limited to:
- Homologation and compliance requirements in coordination with relevant teams.
- Management of launch timelines and critical path activities.
Product Content Development: Act as a key input and liaison for the creation of essential product materials:
- Contribute to the development of product training content for internal teams and dealer networks.
- Provide input and support for the creation of product brochures and specifications.
- Oversee and guide product filming and photography sessions.
Product Lifecycle Support:
- Support the Residual Value (RV) setting process, collaborating with relevant stakeholders to ensure competitive positioning.
- Contribute to the pricing and positioning strategy for new models within the UK market.
- Act as a subject matter expert on wider product topics, providing insights and support to various departments.
Stakeholder Management: Foster strong working relationships with internal teams (Sales, Marketing, Aftersales, Training, PR, Finance) and external partners to ensure seamless launch execution.
Market Analysis: Support the analysis of market trends, competitor activities, and customer insights to inform launch strategies and product positioning.
Other ad-hoc projects.
Requirements
- Proven experience in new model launch management within the automotive industry is highly desirable.
- Alternatively, extensive product management experience within the automotive sector will be considered.
- Demonstrable experience in planning and implementing go-to-market processes.
- Familiarity with MVRIS data submission and automotive regulatory requirements is a significant advantage.
- Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
- Excellent communication, interpersonal, and stakeholder management skills.
- Highly organised with a keen eye for detail.
- Ability to work autonomously and as part of a dynamic, fast-paced team.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
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