Product Marketing Manager

Due to continued business growth, we are looking to recruit an enthusiastic and highly motivated Product Marketing Manager to join the Marketing team. As Product Marketing Manager, you will play a critical role in developing Sepura’s growth story, positioning TETRA, Hybrid and LTE solutions and creating sharp, compelling messaging that sales teams and customers trust.

Responsibilities

• Positioning & Messaging
  • Craft differentiated messaging and value propositions for Sepura’s portfolio of mission‑critical communication solutions.
  • Tailor messaging for diverse customer segments across public safety (police, fire, emergency services) and business‑critical commercial sectors (utilities, transportation, mining).
  • Develop and maintain messaging frameworks, product narratives, and elevator pitches aligned with customer pain points, industry trends, and competitive dynamics.
  • Define partner‑ready messaging frameworks and value propositions that can be consistently applied by Sales, Marketing and Channel Partners.
• Go‑to‑Market (GTM) Strategy & Execution
  • Support product launches and feature rollouts in collaboration with Product, Sales and Marketing.
  • Define GTM strategy, messaging, and launch timescales in partnership with cross‑functional teams.
  • Collaborate with Marketing to execute consistent messaging, content, and enablement assets across digital, social, and field channels.
• Integrated Marketing Collaboration
  • Ensure messaging is consistently reflected across all touchpoints:
    • Content: Develop whitepapers, blog posts, case studies, and customer success stories.
    • Digital: Support SEO‑optimised landing pages and product microsites.
    • Demand Generation: Contribute as SME to campaign strategy, webinar planning, and lead nurturing.
    • Channel: Develop partner‑ready versions of core messaging, content, positioning and value propositions.
    • Field: Identify where partner‑specific adaptation is required and feed future partner programme design.
  • Equip the Sales team with high‑impact tools and collateral, including:
    • Sales presentations, product one‑pagers, competitive battlecards, objection‑handling guides, and customer solutions brochures.
  • Contribute to sales training sessions and onboarding programmes to ensure deep understanding of product capabilities, positioning and differentiation.
  • Act as a strategic partner to Sales, gathering feedback and iterating on enablement materials.
• Customer & Market Intelligence
  • Gather market size data and research key target markets to support strategic sales initiatives into new geographies and sectors.
  • Collaborate with Product, Sales and Customer Support teams to gather voice‑of‑customer insights, win/loss analysis and competitive intelligence.
  • Translate insights into actionable buyer personas, segmentation strategies and refined messaging.
  • Monitor market trends, regulatory changes and emerging technologies to inform product positioning and roadmap alignment.
• Support downstream enablement and partner‑related content needs as required.
• Travel internationally as required; a full, clean driving licence, own vehicle and valid passport are required.

Qualifications

• Business or Marketing degree.
• Solid B2B and B2G Product Marketing experience (technology sector desirable).
• Proven ability to work collaboratively and cross‑functionally with sales organisations.
• Experience creating and positioning technical products with compelling value propositions.
• Excellent writing and communication skills, translating complex concepts into compelling narratives for diverse audiences.
• Experience in creating content such as whitepapers, one‑pagers, training materials and webinar presentations.

Experience and Skills

• Several years’ B2G or B2B Product Marketing experience.
• Proven ability to work collaboratively and cross‑functionally with Sales.
• Ability to grasp technical features and customer needs quickly.
• Strong communication skills, capable of translating complex concepts into compelling narratives.

Nice to have

• Telecommunications, Electronics or Engineering degree.
• Background in a technical marketing role.
• Mobile computing device experience in B2B markets.
• Industry experience in mission‑critical telecommunications.

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