At Balfe’s it’s all about people. And bikes! It’s the passion, energy and enthusiasm of all of our colleagues throughout the business, which makes Balfe’s a great place to work.
Joining Balfe’s means you’ll be working with like‑minded people, and you will have opportunities to develop your skills and experience, and plenty of career progression if you want it.
Balfe’s Bikes Sales Assistant Job Description
Reports to the Store Manager.
Below is an overview of the role of the Sales Assistant role within Balfe’s.
Sales Assistants help customers identify and purchase products they require / desire. Sales Assistant duties include selling, restocking and merchandising. The goal is to provide high class customer service and to increase company’s customer base, growth and revenue through sales maximisation.
Responsibilities & Duties
- Deliver outstanding customer service to create a welcoming and knowledgeable shopping experience.
- Greet customers warmly and engage with cycling enthusiasts of all levels.
- Assist customers with puncture repairs and provide expert advice where needed.
- Respond professionally to inquiries about products, services, and repairs.
- Provide accurate quotations for repairs and products, ensuring transparency.
- Book repair work for the workshop, clearly communicating timelines and expectations.
- Maintain a clean, organised, and visually appealing store.
- Keep the shop fully stocked and easy to navigate.
- Answer the phone and manage customer queries, including order updates.
- Recommend complementary products to encourage additional sales.
- Inform customers about promotions, special offers, and events.
- Process sales efficiently and accurately using the point‑of‑sale system.
- Receive and organise deliveries, ensuring stock levels are maintained.
- Stay up to date on product knowledge through training and online resources.
- Perform end‑of‑day cleaning and organisation tasks.
- Follow all company policies and procedures, including health and safety standards.
- Participate in training programs to enhance skills and knowledge.
Experience & Qualifications
- Previous experience in retail or customer service is preferred, particularly in a cycling‑related environment.
- Basic mechanical knowledge or experience in bike servicing is an advantage.
- Strong communication and interpersonal skills, with the ability to build rapport with customers.
- Ability to work in a fast‑paced environment and handle multiple tasks effectively.
- Strong organisational skills and attention to detail.
- Basic computer skills, including experience with point‑of‑sale systems.
- A passion for cycling and a desire to learn more about products and services.
This job description is not exhaustive and will be subject to periodic review. It may be amended to meet the changing needs of the business. The post‑holder will be expected to participate in this process, and we would aim to reach an agreement on any changes.
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