JOB TITLE : BOUTIQUE MANAGER
Location: UK – London
Type of contract: Permanent, Full Time
ABOUT THE ROLE
The Boutique Manager is responsible for the full leadership, performance, and operational management of the UK boutique. This role owns the delivery of an exceptional, luxury customer experience while driving commercial success, profitability, and brand excellence for PARFUMS de MARLY.
As the leader of the boutique, the Boutique Manager sets the strategic direction, develops a high-performing team, and ensures all operational, financial, and brand standards are consistently achieved. This role is accountable for business growth, client development, and positioning the boutique as a key destination within the luxury fragrance market.
KEY RESPONSABILITIES
Business & Commercial Leadership
•Own and deliver all sales targets, KPIs, and profitability goals for the boutique.
•Develop and execute strategic plans to drive revenue growth, client acquisition, and retention.
•Analyse business performance, identifying trends and implementing actions to maximise opportunities and mitigate risks.
•Drive brand awareness through local partnerships, events, and external networking initiatives.
Team Leadership & Development
•Lead, inspire, and develop a high-performing boutique team, creating a culture of excellence and accountability.
•Recruit, train, and retain talent, ensuring succession planning and long-term team development.
•Set clear performance expectations and conduct regular reviews, coaching, and development plans.
•Act as the primary ambassador of brand values, ensuring team alignment and engagement.
Customer Experience Ownership
•Champion and embed a world-class, luxury customer experience, ensuring consistency across all client touchpoints.
•Personally build and maintain relationships with top clients and VIPs, driving clienteling strategies.
•Ensure the team consistently exceeds Customer Experience Standards through coaching and accountability.
Operational Management
•Take full ownership of all retail operations, including inventory control, stock accuracy, visual merchandising, and boutique maintenance.
•Ensure compliance with all company policies, procedures, and Health & Safety requirements.
•Oversee and approve cash handling, banking, and financial controls with full accountability for accuracy.
•Ensure operational efficiency and seamless day-to-day running of the boutique.
Training & Brand Excellence
•Lead all product, brand, and service training within the boutique, ensuring expertise across the team.
•Maintain strong knowledge of the luxury fragrance market, competitors, and industry trends.
•Ensure the boutique consistently reflects brand image, guidelines, and visual standards at the highest level.
Stakeholder & Reporting Responsibility
•Act as the key point of contact between the boutique and senior management.
•Deliver regular business reporting, insights, and strategic updates.
•Collaborate cross-functionally with regional and head office teams.
PROFILE & COMPETENCIES
•Minimum of 5 years’ experience in luxury retail, ideally within beauty or fragrance.
•Proven experience managing a boutique/store with full P&L responsibility.
•Strong leadership track record with the ability to build, develop, and retain high-performing teams.
•Exceptional commercial acumen with experience driving sales growth and business performance.
•Advanced clienteling skills with a strong focus on luxury customer experience.
•Excellent communication, presentation, and influencing skills.
•Strong analytical mindset with the ability to interpret data and take strategic action.
•Highly organised, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
•Deep understanding of PARFUMS de MARLY brand positioning or similar luxury brands.
•Proficient in retail systems, including SAP and Excel.
•Flexible to work retail hours including weekends, evenings, and events.
COMPANY VALUES
Entrepreneur & Agile
Within our company, we all embody the spirit of entrepreneurs, operating within the framework of the organization. Empowering our teams is not only a necessity in our small team, but it is also a deliberate choice and a strong belief. We pride ourselves on making quick decisions and implementing only the most useful processes to drive our business forward. Our talents are versatile, capable of both strategic and operational roles as the situation demands.
Human Approach
As a family-run business, we place great emphasis on maintaining a human touch and treating our teams with kindness. We strongly believe in nurturing and developing our talents, recognizing their potential for growth.
Collaborative & Teams spirit
Being artisans in Haute Parfumerie, we deeply value the culture of oral transmission. In the absence of predefined processes, we encourage our teams to communicate, share ideas, and collaborate to achieve our objectives. Together, we make things happen through collective effort.
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