The Flagship Assistant Manager’s main responsibility is to support the Store Manager to maximise sales and profitability whilst developing and retaining a high performing team. They must aim to deliver:
- A customer first approach
- A visually inspiring and inviting store environment
- A fully compliant store, adhering to all company processes and policies
- Assists the Store Manager to identify a focused and commercial business plan to deliver bottom line profitability
Customer First
- Delivers a ‘customer first’ experience exceeding customer expectations
- Coaches their team to ensure a ‘customer first’ experience is delivered consistently
- Ensures consistent product training and knowledge to provide unbiased customer advice
- Leads the team to deliver a green mystery shop result
KPI’s
- Exceeds sales targets and delivers LFL growth along with ATV, AUS and conversion
- OMNI focus by maximizing O & P opportunities
- Exceeds the company acquisition target for N.dulge
- Assists the Store Manager in managing payroll spend within budget through effective scheduling and people planning
- Manages stock file accuracy – adheres to all stock handling policies to ensure stock accuracy and minimise stock loss
Communication
- Ensures team awareness of sales targets, ATV, AUS and conversion targets on a daily, weekly and monthly basis, focusing on their achievement
- Communicates clearly and concisely with all internal and external business partners to drive business opportunities
Commerciality
- Actively identifies innovative opportunities to maximise their business
- Confidently analyzes all available business reports to review weekly, monthly and yearly performance
- Empowered to make brave decisions to drive commercial excellence ensuring sales, promotions, new launches, VM and rate card executions are carried out to brand standards
- Drive Treatment rooms/chairs bookings and maintain standards
- Stay ahead of current trends, brand specific, social media and have a sound knowledge of customer profile by keeping up to date with external influences (i.e., media and local community)
Team
- Assists the Store Manager by supporting recruitment and retaining diverse teams that support our ‘customer first’ experience
- Creates an inclusive, welcoming and approachable environment for employees to thrive in
- Confidently delivers feedback and manages performance in line with Company processes
- Partners with Store Manager to confidently deliver feedback and manage performance in line with Company processes and using the NHANCE platform
- Identify key in-house ambassadors/specialists to drive results in specific areas
- Ensure team members are efficient on all operational tasks utilising best practice and driving action‑led approach vs problem-driven one
- Support with development of the store team, succession planning and future growth of the business
Leadership
- Leads, motivates and inspires the team – be a role model!
- Coaches and develops their team and individuals to achieve their full potential
- To undertake any reasonable duties as expected by Store Manager and Regional Manager
- Lead change and innovation supporting new ideas and initiatives to evolve the retail experience for customers. Drive sales and provide a unique store experience
- Challenge and inspire the team to elevate every aspect of the store experience through service, stock and VM to display a compelling atmosphere for our customers
- Coach and empower the store team to use their initiative and oversee all levels of customer service and operations
- Exhibit floor presence by leading by example
- Conduct a thorough floor walk on a regular basis providing constructive feedback and setting goals
- Excellent organizational skills, consciously plan, organize, and execute projects by priority
- Assume total accountability for store H & S by overseeing and upholding company procedures, always to protect employees and customers against accidents and incidents
Store Operations
- Ensures the store is maintained in line with Company maintenance and Health & Safety standards. Communicating all needs, in a timely manner, with the Regional Manager or Property Manager
- Understands and adheres to all Company loss prevention practices
- Ability to deliver a ‘customer first’ experience, demonstrating the leadership to coach and motivate their team
Capabilities
- Ability to understand and analyse commercial reports to drive business opportunities
- Ability to identify key performance behaviours and competencies within the team
- Ability to build strong working relationships with support office departments
- Strong communication skills
- Strong prioritising and organisational skills
- Leads by example
- Values honesty and integrity in working relationships
- Ability to manage change
- Flexibility to meet rapidly changing priorities and deadlines
- Ability to delegate tasks and follow up effectively to ensure completion
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