Fixed Term Position
This is a fixed term position for 9 months covering maternity leave beginning June 22nd
Location & Flexible Working
London or Norwich Office Hybrid Role (1-2 days a week in the office)
About the Role
The Brand and Campaigns Manager ensures the Naked Wines brand and Customer Value Proposition are expressed clearly, consistently, and distinctly in the moments that matter most to Angels — present and future. Building on the foundations of centrally led brand development, this role focuses on embedding brand strategy within priority go‑to‑market campaigns, ensuring strong alignment between long‑term brand intent and in‑market execution. The role strengthens how brand principles, tone of voice, and storytelling are applied across markets, channels, and customer segments. This position represents an evolution of brand project leadership into closer partnership with GTM execution — maintaining core brand stewardship while ensuring the brand shows up effectively at scale.
What you’ll do: Brand Stewardship & Evolution
- Lead brand integration across the GTM process, shaping narratives and guardrails to ensure the Customer Value Proposition and tone of voice are expressed clearly and consistently
- Maintain and evolve brand frameworks, guidelines, and playbooks based on in‑market experience, ensuring foundational brand work remains practical and connected to execution
- Use customer insight, brand tracking, and campaign performance to inform continuous improvement of brand expression, capturing and embedding learnings into future briefs and ways of working
- Support and coordinate foundational brand initiatives (including identity and CVP evolution) and act as an ongoing brand advisor across the organisation, aligning stakeholders and championing best practice through forums such as the Brand Council
What you’ll do: Go‑to‑Market Campaign Collaboration
- Support established GTM strategy, planning, and prioritisation frameworks
- Translate GTM campaign objectives into clear, brand‑aligned briefs outlining audience, proposition, messaging guardrails, and success measures
- Coordinate the creation of post‑campaign analysis to help refine GTM process efficacy and results
- Partner closely with teams across Wine, Retention & Loyalty, Acquisition, Merchandising, Brand, and regional markets to enable coordinated campaign delivery
- Define sequencing, alignment, and visibility of dependencies to maintain clarity and momentum across campaign stakeholders
- Suggest improvements to campaign planning and delivery processes based on hands‑on experience
- Contribute brand perspective to planning discussions while maintaining alignment between brand intent and commercial execution
Supervisory Responsibilities
- This position has no supervisory responsibilities
What you’ll bring
- Skilled with MS office Suite (Word, Excel, PPT) and/or Google Workspaces
- Understanding of organisational goals, office procedures, policies and Employee Handbook
- Proof of eligibility to work in your country of employment (UK)
- Ability to analyse situations and implement solutions independently
- Ability to work cooperatively and establish and maintain effective work relationships while performing duties
- Ability to organise work to meet deadlines
Values
- We are Naked Together – We believe that when people come together, great things get better. That is why we put people at the heart of what we do: our Angels, our Winemakers, our People and our Investors. What makes this work is trust, and we protect it diligently
- We back independence – We believe great things happen when people are free to create and think for themselves. We pride ourselves on challenging the status quo and solving problems independently
- We are bold – We choose courage over comfort and are not afraid to call things as they are. We dream big and take action to turn our ambition into reality – even in the face of uncertainty
- We care about our craft – We have a passion for our craft and strive for excellence in everything we do. We hone our craft continuously and keep on finding ways to do things better
- We choose what’s right – We do right to our people, our planet and our products, and believe everyone can make a difference. We accept the inevitable trade‑offs that come with doing the right thing
Benefits
- A competitive salary of £50‑60k pa (depending on location and experience)
- 26 days holiday and bank holidays (pro‑rated for contract)
- A £300 annual personal development budget – we’re passionate about supporting people to follow their dreams inside or outside of Naked
- £450 every year to treat yourself to some of our delicious wines…pro‑rated for contract
- Paid leave to volunteer
- Wellbeing Champions and access to mindfulness resources
- Surprising and delighting thoughtful gifts including Naked Wine and lots more
Equal Opportunities
At Naked Wines, we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK. We believe that embracing diversity in our teams enables us to provide exceptional service and innovation. We are dedicated to ensuring all our employees are treated fairly and equitably at work, with a strong commitment to promoting equity in both physical and mental health for everyone. To achieve this, Naked Wines encourages applications from individuals of disadvantaged socio‑economic backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and Minority Ethnic backgrounds, and those with lived experiences of discrimination.
Accessibility and Adjustments
Naked Wines is committed to providing reasonable adjustments throughout our recruitment process. We strive to be as accommodating as possible to ensure all candidates can participate fully. If you have specific requirements or need adjustments at any stage of the application or interview process, please do not hesitate to get in touch. In your application, feel free to indicate your preferred pronouns (for example – she/her/hers, he/him/his, they/them/theirs, etc.) to help us better address and respect your identity throughout the process.
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