Head of SEO & Content

Head of SEO & Content – Up to £70,000 per annum – LONDON – Award Winning Agency

Yolk Recruitment are recruiting for a Head of SEO & Content to join our top client in London to manage a huge, growth function within their business. You will be leading both a UK and overseas team, bolstered by two Directors that will support you in the position.

Technical SEO Experience Required:

• Full technical audits with prioritised actions
• Keyword research & mapping
• Crawl optimisation
• SERP features optimisation
• Experience migrating a website
• Page speed optimisation
• Rank tracking
• Building SEO reports
• Schema mark-up (incl JSON-LD)
• Good working knowledge of crawling tools, including Screaming Frog or any cloud-based programs
• Knowledge of HTML, CSS, JS
• Experience working on off-site SEO campaigns
• Backlink auditing
• Link reclamation

Experience using:

• Screaming Frog
• GSC
• GA or Omniture
• Excel, PPT, Word, Google Sheets etc.
• Data Studio (or similar)
• Google Tag Manager

Content Skills & Experience

• Full understanding of the Content ideation process, production cycle, outreach/PR, assessment and asset lifecycle
• Experience of working with relevant teams including insights, design, development, copywriting and PR
• Experience working with clients and SEO teams to generate cohesive briefs and strategies for Content projects
• Experience of managing multiple workstreams to deliver performance-driving Content campaigns on time and on budget
• Experience with all relevant tools to assist with planning, execution and analysis of Content campaigns, including
• Project management tools (trello/monday/etc.)
• Media list creation & outreach tools
• KPI setting & tracking;
• Coverage tracking / Number of links
• Overall site visibility
• Specific rankings
• Traffic to the site or landing page
• Leads generation

Holidays

25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; plus an additional 10 days ‘work from anywhere in the world’

Benefits

• Free Breakfast
• Employee Assistance Programme
• Discounted wellbeing classes / membership
• Active company social life organised by a staff committee
• Team sports such as softball, netball, bowling
• Opportunity for involvement in CSR and charity initiatives
• Cycle, electric car and tech purchase savings
• Personal Development, including:
• Bi-Annual appraisals
• Company mentor scheme
• Training, including supplier sessions (e.g. Google) and industry bodies (e.g. IAB)
• External trainers
• Opportunities to learn about other digital disciplines

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