About the Role
Location：London,UK (Remote)
We are looking for an experienced and highly creative Social Media & Community Manager to lead Momcozy’s social media, community and forum strategy in the UK.
This role will be responsible for building a strong and engaged community of parents and parents-to-be through compelling, locally relevant content and meaningful conversations. You will own the end-to-end management of our social channels, online communities and key parenting forums, helping to grow brand awareness, strengthen customer loyalty and drive traffic and conversion.
You will also play a key role in gathering consumer insights and translating them into actionable recommendations for our Brand, Product and E-commerce teams.
Key Skills & Experience
- Exceptional copywriting and storytelling skills, with a strong understanding of tone of voice and brand consistency.
- Highly creative, with a keen eye for trends and a deep understanding of what resonates with UK audiences.
- Strong visual judgement and attention to detail.
- Proven experience managing social media and community channels end-to-end.
- Excellent communication and stakeholder management skills.
- Strong analytical skills and confidence using performance data to inform decision-making.
- Highly organised, proactive and comfortable managing multiple projects simultaneously.
- A genuine passion for pregnancy, postpartum, breastfeeding and parenting.
Key Responsibilities
Social Media Management
Strategy & Planning
- Own and deliver Momcozy’s UK social media strategy across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
- Develop monthly and quarterly content plans aligned with brand priorities, product launches, key trading periods and seasonal moments.
- Ensure all activity supports wider business objectives, including awareness, engagement, community growth and revenue.
Content Creation & Production
- Plan and manage monthly content shoots for priority products and campaigns.
- Write creative briefs and scripts, review casting and approve final assets.
- Work with external creators, photographers and production partners to deliver high-quality, on-brand content.
- Create and schedule engaging content across all social channels.
Community Growth & Engagement
- Manage day-to-day community engagement, including comments, direct messages and conversations.
- Develop engagement-led initiatives such as giveaways, Q&As and user-generated content campaigns.
- Identify and amplify high-performing content through paid boosting.
- Drive traffic to the website and owned community channels.
Reporting & Optimisation
- Monitor channel performance and report on key metrics, including reach, engagement, follower growth, traffic and conversion.
- Conduct monthly reviews and use insights to continuously refine content and channel strategy.
Community Management
- Develop and execute the UK community strategy to foster an active and supportive network of mums and mums-to-be.
- Create and moderate conversations around pregnancy, postpartum recovery, breastfeeding, baby sleep and parenting.
- Recruit and nurture a network of brand advocates and micro-creators (KOCs).
- Gather customer feedback and emerging insights to inform marketing and product development.
- Produce quarterly insight reports highlighting consumer trends, concerns and opportunities.
- Partner with the social team to grow community membership and engagement.
Parenting Forum Management
- Manage Momcozy’s presence on leading UK parenting forums, including Mumsnet and Netmums.
- Create and seed discussion topics, reviews and recommendation posts.
- Engage authentically in conversations to build trust and credibility.
- Monitor sentiment, identify recurring themes and escalate relevant feedback internally.
- Produce regular forum and sentiment reports.
Cross-Functional Collaboration
- Work closely with Brand, Creative, Paid Media, E-commerce and Product teams to deliver integrated campaigns.
- Brief and manage external agencies, freelancers and content creators.
- Ensure social, community and forum activity is aligned with the wider marketing calendar.
Requirements
- 5+ years’ experience in social media, community management or content marketing.
- Proven track record of growing and engaging social audiences for consumer brands.
- Experience in baby, maternity, parenting or women’s lifestyle brands is highly desirable.
- Strong understanding of the UK parenting landscape and digital media ecosystem.
- Excellent written and spoken English.
- Confident working in a fast-paced, entrepreneurial environment.
- Highly organised, data-driven and commercially minded.
What Success Looks Like
- Growth in social followers and engagement across key platforms.
- Increased community membership, retention and activity.
- Positive brand sentiment and stronger advocacy on parenting forums.
- Higher traffic and conversion from social and community channels.
- Actionable consumer insights that influence marketing and product decisions.
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