You’ve made a brand famous. Now make a category.
A profitable, founder-led business with a decade of enterprise traction is launching its first AI SaaS platform and needs the person who takes it to market.
This is a business that has reached £26 million in revenue, raised £30 million, and delivered three consecutive years of 100% growth without a marketing function. The commercial foundation is already there. What doesn’t exist yet is the story, the positioning, and the engine that puts this product in front of the people who need it.
The opportunity
The platform operates in a space where brands spend serious money but run things in a fragmented, broken way. This business has spent ten years proving a better model works for some of the world’s biggest consumer brands. Now they’re productising that expertise, building an AI-native platform around it, and creating a category in the process.
This is the founding marketing role. No team, no playbook, no one ahead of you. You’ll work directly with the founders, own a budget of up to £1 million, and build the function around you as results come in. The ambition is £100 million in revenue. Marketing is how they get there.
What you’ll own
- The positioning and narrative what this product is, who it’s for, and why it wins
- Go-to-market for launch and every release that follows
- The demand engine — building inbound alongside an existing outbound sales team
- Category creation making this business the name people associate with this space
- The team building it around you as the function proves its impact
Who this is for
You started your career at a consumer brand that broke through a crowded category, a product that needed a story, an audience that needed convincing. You know what it takes to make something mean something to people.
From there, one of two things happened:
You stayed in consumer and built a serious track record and you’re now ready to apply that brand-building instinct to a B2B product for the first time.
or
You’ve already made the move into B2B SaaS or AI and you’ve spent the last few years proving that a consumer marketing brain is an advantage, not a liability, in this world.
Either way, you can see how everything you know about launching products, building brands, and earning audiences applies directly to the buyers this business sells to.
Because in many ways, you are that buyer.
You are not looking for a team to manage. You are looking for something to build.
The background we’re looking for
- Head of Marketing or Marketing Director at a consumer brand with a genuine breakout story drinks, food, health, wellness, fintech, D2C or similar
- Either still in consumer and ready for the leap or already in B2B SaaS or AI and bringing that consumer instinct with you
- You’ve launched a product into a noisy market and made it stand out positioning, messaging, creative, the whole thing
- Startup or scale-up experience you know what it means to do things yourself before you can delegate them
- The package
- Competitive base salary + meaningful equity + annual bonus
- Marketing budget up to £1 million, scaling with performance
- Annual learning and development budget
- Hybrid 2 to 3 days in a London office
This is a confidential search. If this sounds like you, get in touch directly details will be shared via zoom meetings.
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