Overview
If the following job requirements and experience match your skills, please ensure you apply promptly.
PBSA China Specialist
- UK Remote
- Fixed Term Contract until 31/12/2026
- Part‑time, 20 hours per week between 8am-4pm (flexible schedule including evenings or weekends during peak student periods)
- £14.50 per hour
Key Objectives of the RoleThe PBSA China Specialist will drive Yugo’s growth in the Chinese student market, with a primary focus on converting enquiries into signed tenancies. This is a high‑impact sales role where your efforts directly influence occupancy and revenue. You will engage with prospective and current Chinese students, manage leads efficiently, and ensure a seamless experience from enquiry to move‑in, while also promoting Yugo residences through Chinese digital platforms and providing actionable market insights.
You will work closely with site teams, marketing/digital marketing teams, and the sales department to maximize engagement and bookings, supporting Yugo’s overall occupancy and growth objectives.
Role Split:Main – Sales Conversion & Execution: Manage leads, overcome cultural barriers to booking, and hit aggressive occupancy targets through direct‑let sales. This is your primary focus and where your results matter most.Supporting – China Social Media & Mini Program Lead Management: Act as the digital “meeter‑and‑greeter” on platforms like WeChat and RedNote, keeping the.
Responsibilities
Key Responsibilities:
Sales & Leasing (Primary):
- Drive direct‑let bookings by managing and following up on global Chinese leads with focus on priority cities such as London and Edinburgh.
- Convert prospective students and parents into confirmed bookings.
- Hit and exceed individual and team sales targets consistently.
- Work efficiently under pressure to meet deadlines and booking targets.
- Support rebooking campaigns and maximize occupancy across sites.
- Maintain accurate records in company systems for all leads and bookings.
- Produce reports and identify trends in enquiries, sales, and conversion to inform strategy.
- Prioritize high‑conversion activities and respond promptly to all sales‑related enquiries.
- Provide guidance and Mandarin translation to Chinese students during booking and move‑in.
- Support short engagement activities and events tailored for Chinese residents.
- Collect feedback on student experience and escalation key issues to management.
Social Media Lead Management (Supporting):
- Lead Identification & “Social Listening”: Actively monitor the RedNote algorithm for keywords related to your city (e.g., “London Student Housing”, “Safe areas near UCL”).
- Inbound Query Management: Manage the “Direct Message” (DM) pipeline on RedNote. You are responsible for moving a student from a “How much is this room?” comment to a private, personalised conversation.
- Engagement Strategy: Replying to comments with a mix of authority and “Big Sister/Brother” energy.
- Cross‑Platform Migration: Strategically moving “warm” leads from RedNote and WeChat into your sales consultations where the actual closing happens.
- KOC (Key Opinion Consumer) Coordination: Encouraging current Chinese residents to post their own “room tours” on RedNote and managing the influx of referral leads these posts generate.
What else? This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time‑to‑time. This is a supportive, hands‑on administrative role with a strong customer focus.
Qualifications
Key Skills & Capabilities
- Fluent in Mandarin and English (spoken and written)
- Strong sales, conversion, and interpersonal skills
- Expert in RedNote algorithms and WeChat community management
- Proven ability to hit sales targets and drive direct‑let bookings
- Ability to work under pressure and manage competing priorities
- Understanding of Chinese student culture and expectations
- Experience with Chinese social media platforms
- Ability to analyse leads and report sales trends
Desirable
- Experience in student accommodation, international student services, higher education, or desire to grow Sales and Marketing as future career.
- Familiarity with company systems for tracking enquiries and bookings.
- Previous sales, marketing, or student engagement experience.
Personal Attributes
- Friendly, approachable, and culturally aware.
- Organized, proactive and able to prioritize sales and conversion activities.
- Able to work independently and as part of a team.
- Thrives under pressure, with the ability to manage deadlines and targets effectively.
- Passionate about supporting international students.
- Flexible with working hours, including evenings and weekends, to support student needs and peak booking periods. xwzovoh
Remote working/work at home options are available for this role….