About the Role
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
We’re building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform. Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.
This is a strategic and hands‑on role. You won’t just manage channels, you’ll design and lead Happl’s growth engine across paid, organic, lifecycle, partnerships, and experimentation. Your focus will be simple: generate predictable, efficient pipelines and turn growth into a repeatable system. You’ll work closely with Sales, Product, RevOps, and Leadership to align growth with company‑level revenue goals. You’ll define what good looks like, build the playbooks to get there, and ensure every pound we spend drives measurable commercial impact. This is a senior role with real ownership. You’ll shape our growth strategy, build processes from scratch, and play a key role in taking Happl to the next stage.
What You’ll Be Doing
- Owning Happl’s full‑funnel growth strategy, from awareness to revenue, with clear pipeline and ARR targets
- Leading paid acquisition across Google, LinkedIn, Meta and emerging channels — while identifying and scaling new growth opportunities
- Building and optimising multi‑channel growth loops across paid, organic, partnerships, referrals and lifecycle
- Designing and executing structured experimentation frameworks across messaging, positioning, creatives, landing pages and offers
- Driving conversion rate optimisation across the website and key acquisition journeys
- Partnering with Sales and RevOps to improve lead quality, attribution accuracy, pipeline velocity and revenue forecasting
- Managing CAC, LTV, payback periods and channel efficiency with a strong commercial lens
- Building clear dashboards and reporting that tie marketing activity directly to pipeline and revenue
- Supporting new market or product launches with integrated growth strategies
- Laying the foundations for a scalable growth function as we hire and expand
What We’re Looking For
- 5+ years in B2B SaaS growth or performance marketing, ideally in high‑growth environments
- Proven experience driving pipeline and revenue — not just leads or traffic
- Strong commercial instinct with deep understanding of CAC, LTV, ROAS, payback and revenue efficiency
- Experience owning multi‑channel growth strategy across paid, lifecycle, CRO and experimentation
- Advanced knowledge of paid media platforms and optimisation frameworks
- Confident using data to make decisions, with strong attribution and analytics experience
- Experience working cross‑functionally with Sales, Product and RevOps in a revenue‑driven organisation
- Comfortable operating in ambiguity and building processes from scratch
- Ambitious, proactive and motivated by impact, ownership and scale
If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you!
Why join Happl
- Be part of building the future of employee benefits
- Competitive base salary
- Meaningful equity in a high‑growth, early‑stage company. xwzovoh Own what you build!
- Flexible hybrid working from day one
- Full access to your own Happl benefits platform, practicing what we preach
- Optional Private Health Insurance
- Optional Dental insurance (including family cover)
- A flexible Wellbeing budget, spend it on whatever keeps you at your best
- Learning & Development allowance to sharpen your craft
- Pension scheme from day one
- Team culture activities such as weekly in‑office lunches, workout wednesdays and more
About The Interview
- Call 1: 20‑min Intro call with Ben (COO & CoS)
- Call 2: 30‑min deep dive with Ryan
- Short Task
- Call 3: 30‑min call with Ben Towers (CEO & Founder)
Additional Details
Location: London, Waterloo
Team: Marketing
Working arrangement: Hybrid (4+ Days in Office)
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