About Motorsport.comMotorsport.com is one of the world’s largest motorsport media platforms — the global home for Formula 1, NASCAR, IndyCar, and racing culture. As part of Motorsport Network, we deliver high-impact storytelling, video, and social content to millions of fans across platforms daily.
We’re looking for a creative, data-driven, and audience-obsessed Senior Editor, Digital Content Strategy to help lead the next chapter of growth for our U.S. editorial operation.The RoleThe Senior Editor, Digital Content Strategy will serve as the day-to-day editorial leader for Motorsport.com in the United States, reporting directly to the Head of Programming, U.S.
This is a dynamic and strategic role that combines editorial leadership, content planning, audience growth, and creative execution across Motorsport.com’s digital platforms.
This editor will balance hands-on management of day-to-day content operations with forward-thinking strategy around tentpole planning, data optimization, and multi-platform franchise storytelling — helping shape the voice, tone, and audience trajectory of Motorsport.com in 2025 and beyond.Key ResponsibilitiesEditorial Leadership & Daily Operations
- Manage and mentor U.S. editorial staff, guiding story selection, headline writing, and coverage prioritization.
- Ensure Motorsport.com’s homepage, articles, and features maintain a consistent, high-quality voice aligned with brand tone.
- Oversee breaking news, trending coverage, and daily editorial output in coordination with global teams.
Strategic Planning & Content Calendar
- Own the editorial content calendar, including tentpole coverage, franchise/series concepts, and long-term content initiatives.
- Collaborate with senior leadership to align content priorities with key races, cultural moments, and sponsorship opportunities.
- Partner with sales and marketing teams to ideate and develop custom content packages and branded storytelling series.
Data & Audience Growth
- Use performance analytics and SEO insights to guide assignment planning, story angles, and headline optimization.
- Translate data into actionable strategy to grow U.S. traffic, engagement, and audience retention.
- Experiment with formats and storytelling approaches to maximize reach on Discover, search, and social.
Video & Cross-Platform Integration
- Collaborate with multimedia writer/editor talent to shape Motorsport.com’s YouTube and digital video strategy.
- Help define editorial and creative direction for video franchises and transforming traditional text franchises into cross-platform storytelling initiatives.
Creative Ideation
- Help drive brainstorming in editorial and production meetings; contribute innovative ideas for new series, event coverage, and fan-first storytelling.
- Support creative development for content tied to major motorsport tentpoles (e.g., Miami GP, Indy 500, Daytona 500).
Qualifications
- 6+ years of experience in digital sports media, preferably also with experience in entertainment or lifestyle verticals.
- Proven track record managing editorial teams and overseeing high-volume, high-quality digital publishing operations.
- Deep understanding of digital content strategy and analytics (Google Analytics, Chartbeat, etc.), and SEO best practices.
- Strong writing and editing skills with the ability to shape tone and narrative across a large-scale brand.
- Experience collaborating across editorial, social, video, and commercial teams.
- Passion for motorsport and familiarity with the global racing ecosystem (F1, NASCAR, IndyCar, etc.) is a major plus.
Why Join Motorsport.com
- Be part of a fast-growing, global motorsport media brand redefining fan engagement.
- Play a key role in shaping the voice and growth strategy of Motorsport.com’s U.S. operation.
- Opportunity to lead innovative projects across editorial, video, and branded storytelling.
Compensation
- Competitive base of $90K to $110K
- Hybrid work environment based in NYC
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