Senior Marketing Manager

About the company

A global B2B media and events organisation operating at the centre of technology ecosystem. The business delivers high-value content, learning programmes, and events that connect senior decision-makers across a rapidly evolving market. With a highly engaged global audience and strong data-led capabilities, the organisation is focused on delivering measurable commercial impact for its partners.

Role responsibilities

• Lead the end-to-end strategic marketing planning for a portfolio of large-scale B2B events , aligning activity with commercial targets.
• Define and articulate unique event value propositions and messaging frameworks to ensure differentiation in a crowded marketplace.
• Own campaign performance across the paid attendance funnel, driving delegate acquisition and maximising yield through optimized pricing structures.
• Execute integrated, multi-channel campaigns spanning digital (paid social, search, display), email, PR, advocacy, and content.
• Steward brand identity across all touchpoints to drive emotional resonance and brand affinity with target audiences.
• Utilise analytics platforms and dashboards to track KPIs, providing real-time optimisation and executive-level reporting.
• Map and optimise the customer journey to identify friction points and enhance attendee satisfaction and conversion.
• Collaborate cross-functionally with sales, finance, and event production teams to ensure total alignment on messaging and timelines.
• Commission audience research to identify motivators and barriers to purchase within priority segments.
• Manage marketing budgets effectively, ensuring spend allocation delivers the highest possible ROI.

Candidate background

• 6+ years of progressive marketing experience, with a proven track record of driving paid attendance at large-scale B2B events.
• Deep knowledge of event positioning, brand strategy, pricing, and communication.
• Highly data-literate with an analytical mindset to interpret campaign metrics and drive commercial results.
• Expertise in digital marketing platforms, CRM systems, and campaign automation tools.
• Exceptional communication and storytelling skills, able to translate complex insights into persuasive content.
• Commercially minded and comfortable managing multiple concurrent projects and stakeholders under pressure.
• Experience in matrixed environments, ideally with an appreciation for the unique dynamics of live event marketing.

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