The Director, Product Marketing is a senior, strategic, and execution-focused role, responsible for defining and driving the go-to-market (GTM) strategy for Diligent’s product suite. It combines high‑level strategic vision with hands‑on execution to position Diligent as the leading provider of internal audit management software. The Director will own messaging, positioning, and content strategy that resonates with internal audit leaders, finance executives, compliance officers, and board‑level stakeholders globally, while partnering closely with Product Management, Sales, Marketing, Customer Success, and external stakeholders to deliver differentiated storytelling, enablement resources, and programs that drive adoption, pipeline, and revenue growth.
Key Responsibilities
- Define and execute GTM strategy for Diligent solutions globally, ensuring alignment with broader business goals.
- Establish differentiated positioning, messaging, and value propositions that resonate with audit, risk, and compliance audiences.
- Translate market, regulatory, and competitive insights into actionable GTM plans.
- Lead deep‑dive market research to understand buyer needs, industry trends, competitive landscape, and regulatory requirements.
- Build comprehensive buyer personas and use cases to inform product positioning, campaigns, and sales enablement.
- Develop and maintain high‑impact sales enablement tools, including decks, playbooks, battle cards, and objection‑handling guides.
- Partner with Sales leadership and subject matter experts to refine messaging, improve deal conversion, and localize content for key regions.
- Conduct competitive analyses and provide actionable insights to the sales organization.
- Collaborate with Content Marketing to produce thought leadership, case studies, white papers, and blogs highlighting audit best practices and Diligent expertise.
- Support global demand generation efforts with campaigns, webinars, virtual events, and field enablement programs.
- Leverage AI‑powered tools to enhance content creation, campaign targeting, and audience engagement.
- Partner closely with Product Management to ensure GTM messaging reflects evolving product capabilities and customer needs.
- Support customer advocacy programs, including Customer Advisory Boards, testimonials, and reference campaigns.
- Drive external partnerships with IIA and other industry organizations to co‑develop thought leadership, events, and programs that reinforce Diligent’s credibility and influence in the audit and risk community.
- Analyze campaign and GTM effectiveness, win/loss outcomes, and competitor activity to continuously refine positioning and improve sales impact.
- Set clear metrics to track adoption, engagement, and influence on revenue growth.
Required Experience / Skills
- 10+ years of B2B product marketing experience, ideally in SaaS, audit, GRC, or risk management solutions.
- Strong understanding of internal audit, risk frameworks, compliance, and regulatory drivers.
- Personable and strong communicator with the ability to present confidently to executive audiences, customers, and industry partners.
- Demonstrated success in leading cross‑functional GTM strategies, from strategy through execution.
- Experience marketing enterprise SaaS or AI‑powered solutions is highly desirable.
- Excellent communication and storytelling skills, able to simplify complex concepts for business audiences.
- Proven ability to influence stakeholders across product, sales, marketing, and external industry partners.
- Familiarity with marketing and CRM platforms is a plus.
About Us
Diligent is the AI leader in governance, risk, and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members clarify risk and elevate governance. The Diligent One Platform provides practitioners, the C‑Suite, and the board a consolidated view of their entire GRC practice so they can manage risk more effectively, build resilience, and make better decisions faster.
We’re building the future with people who think boldly and move fast. Whether you’re designing systems that leverage large language models or re‑imagining workflows with AI, you’ll help unlock entirely new ways of working and thinking. Curiosity is in our DNA; we look for individuals willing to ask the big questions and experiment fearlessly—embracing change as an opportunity. The future belongs to those who keep learning. You’re not just building the future—you’re an agent of positive change, joining a global community on a mission to make an impact.
Benefits
- Creativity is ingrained in our culture. We thrive in exploring how things can be done differently in our internal processes and to help our clients.
- We care about our people. Flexible work environment, global days of service, comprehensive health benefits, meeting‑free days, generous time‑off policy, and wellness programs.
- We have teams all over the world. Offices in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
- Diversity is important to us. We promote a diverse team through Employee Resource Groups and provide education and dialogue resources.
Diligent created the modern governance movement. Our world‑changing idea is to empower leaders with the technology, insights, and connections they need to drive greater impact and accountability—leading with purpose. Our employees are passionate, smart, and creative people who help build the software company of the future and make the world a more sustainable, equitable, and better place.
Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. This role follows a hybrid work model—if you live near a Diligent office, you will be expected to work onsite at least 50% of the time.
Workplace Culture
We are a drug‑free workplace. Diligent is proud to be an equal‑opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent’s EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com .
Recruitment Agencies
Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.
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