Digital Marketing Executive

Company: The Boulevard
Apply for the Digital Marketing Executive
Location: Banbridge
Job Description:

Digital Marketing executive

The Boulevard Banbridge

Location: The Boulevard, Banbridge, Northern Ireland

Contract: 12-month role (starting April/May) Perfect for a placement student, graduate, or entry-level professional

Salary: Competitive + Annual Bonus

About Us

The Boulevard is Northern Ireland’s only premier Outlet shopping centre, home to over 60 brands. We are looking for a creative and driven Digital Marketing Executive to join our team and play a key role in shaping our digital presence, with the core objective to increase sales and footfall.

The Role

This is an exciting opportunity for a university student, graduate or entry level professional to gain hands-on experience across several digital marketing channels, with real responsibility from day one. You will work closely with the marketing team to support and deliver engaging campaigns that connect with our audience and drive footfall. We are looking for a vibrant and creative individual for an eye for detail and picking out the best trends.

Key Responsibilities

Social Media Management

  • Plan, schedule and manage content across social platforms
  • Monitor engagement and create monthly reports, based on KPI’s set by The Boulevard
  • Community management, responding to comments & messages

Content Creation

  • Create engaging photo and video content (Reels, TikTok, Stories). Content must be high quality, creatively diverse and channel appropriate
  • Identify social trends and opportunities to grow our audience
  • Create social & website graphics using Canva
  • Support campaign shoots and on-site high-production content days
  • Write compelling captions and digital copy

Innovation & Ideas

  • Bring fresh, creative ideas to campaigns and activations
  • Stay up to date with digital trends and emerging platforms
  • Test new formats and approaches to improve performance

Development Opportunities

  • Influencer marketing & partnerships
  • Email marketing campaigns, using MailChimp software
  • Website management
  • Reporting, Data & analytics
  • Event planning

About You

  • Either have a relevant Bachelor level degree in Marketing, Communications or Business related course, or be a student, currently studying and seeking a 1 year placement
  • Passionate about social media
  • Comfortable speaking to camera and featuring in Social media content
  • Positive with a ‘can-do’ attitude
  • Creative and organized
  • Excellent communicator
  • Independent, self-starter
  • Familiar with Cap Cut, Instagram, Facebook, TikTok and Canva

Additional information

  • Full-time position based in The Boulevard Banbridge, management suite office
  • Must be flexible to work weekends and evenings to support brand events & activations
  • Free Parking
  • Annual performance based bonus
  • 3 months probation

How to apply

To apply, please send your CV, along with a cover letter tobethmcdaniel@the-boulevard.co.uk

  • We strongly encourage you to include a portfolio, or previous examples of Social Media content creation.

Deadline for applications: Friday 17thApril 5pm

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Posted: April 5th, 2026