Sales Executive

Company: HENI
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Recruitment Advisor at HENI Group and Joseph Hage Aaronson & Bremen LLP

ROLE SUMMARY/PURPOSE OF JOB

Part of the HENI group since 2016, Prudence Cuming was established in 1967 as a photographic studio specialising in fine art. Prudence Cuming works with museums, institutions, artists, designers and private collectors, and has a wealth of experience photographing objects ranging from paintings to sculpture and luxury goods. Prudence Cuming provides a complete and bespoke photographic service, including photography, filming, retouching, 3D Design, scanning and digital printing.

We are seeking a Sales Executive who is commercially savvy, ambitious, and thrives in a fast‑paced, target‑driven environment. This role is key to driving revenue growth, developing new business, and managing a high‑volume sales pipeline, and is an excellent opportunity for someone with a small amount of experience who wants to develop their sales career and gain hands‑on experience within a dynamic, growing business.

Working closely with our Sales Manager, you’ll identify and convert opportunities across the art, luxury, and creative industries – helping to expand Prudence Cuming’s client base and elevate our commercial performance.

This role is based full‑time at our Mayfair studio in central London.

KEY RESPONSIBILITIES AND DELIVERABLES

Business Development & Sales

  • Build and manage a busy, high‑quality sales pipeline, from prospecting and lead generation to closing deals.
  • Proactively identify new business opportunities and secure meetings through confident outreach (calls, emails, and networking).
  • Deliver persuasive sales pitches and presentations to senior decision‑makers, including gallery directors, collectors, brand managers, and creative agencies.
  • Respond to and convert inbound enquiries, preparing tailored quotes.
  • Manage and maintain the CRM system, ensuring all leads, activities, and client data are tracked and up to date.
  • Work with internal teams to ensure smooth project delivery and client satisfaction.
  • Support with the creation of sales and marketing materials to enhance our commercial presence in the market.
  • Represent Prudence Cuming at key events, fairs, and industry gatherings to build connections and generate leads.

Performance & Reporting

  • Consistently achieve and exceed individual and team sales targets.
  • Produce and present regular reports on sales performance, pipeline health, and market insights.
  • Analyse client behaviour and trends to support the ongoing development of our sales strategy.

PERSON SPECIFICATION

  • Minimum 2 years’ experience in a sales, business development, or client relationship role within a fast‑paced, target‑driven environment.
  • Proven track record of meeting or exceeding KPIs and managing multiple leads simultaneously.
  • Strong commercial acumen with the confidence to discuss pricing, margins, and revenue opportunities.
  • Excellent communication, negotiation, and presentation skills.
  • Highly organised, with the ability to manage a demanding workload and prioritise effectively.
  • Energetic, self‑motivated, and resilient — thrives on achieving results.
  • An ability to think outside the box to develop our customer base and get in front of the right decision makers.
  • Experience using CRM tools and reporting on sales performance.
  • Interest in the art, design, or luxury sectors is desirable but not essential.

LOCATION

28 Dover Street, London, W1S 4NA

HOURS

8:30am–5:30pm Monday-Friday

SALARY

Competitive, dependent on experience

HOW TO APPLY

Please send your CV (and covering letter if you wish). You can contact the Recruitment Team via recruitment@heni.com

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Posted: February 4th, 2026