BUSINESS DEVELOPMENT MANAGER
Cash for Car allowance: £6756 pa
Start Date : April/May 2026
Location: Covering the South of England
Hours: 35 hours per week
Shift pattern: Monday – Friday 09:00-17:00
Salary: £45,000 pa plus OTE of up to £20,000 pa
- Private Medical Insurance – Individual Cover
- We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
- 24/7 employee assistance programme with an easily accessible app!
- Family and friends’ discounts on our services & products
- Pension Scheme, up to 4% Company matched
- Free on-site parking
ABOUT YOU
You’re an experienced, driven sales professional with a solid background in business development and a passion for delivering impactful digital solutions. You understand the needs of the Housing and Social Care sectors, build strong customer relationships, and thrive in a role where no two days are the same. You’re commercially aware, tech‑literate, highly organised, and confident engaging with stakeholders at all levels.
EXPERIENCE (ESSENTIAL)
- A demonstrable track record of success in New Business Development, ideally within social alarm or telecoms environments
- Experience selling services or solutions directly to customers and end users
- Related management and/or customer sales training
- Understanding of the sales process and account management
- Intermediate to advanced ability with Microsoft Excel, Word, and PowerPoint
EXPERIENCE (DESIRABLE)
- Experience dealing with external customers
- Knowledge of CRM systems (Microsoft Dynamics or similar)
- Previous experience in the health and social care market
- Basic understanding of IP‑based digital solutions
- Knowledge of managed service solutions
- Understanding of subscription‑based pricing models
QUALIFICATIONS & TRAINING (ESSENTIAL)
- A good standard secondary education
- Significant background in the social alarm/monitoring or telecommunications sector
QUALIFICATIONS & TRAINING (DESIRABLE)
- Professional Selling Skills training (LDL, Holden, TAS, SPIN)
- Knowledge of warden call systems, monitoring centres, and dispersed alarms in a digital environment
SKILLS, GENERAL & SPECIALIST KNOWLEDGE (ESSENTIAL)
- Strong understanding of the Housing, Social Care, or TECS market
- Excellent written and verbal communication skills
- Clear grasp of effective relationship management
- Highly organised with strong attention to detail
- Strong report‑writing capabilities
SKILLS, GENERAL & SPECIALIST KNOWLEDGE (DESIRABLE)
- Commercial awareness with the ability to identify strategic or tactical solutions
- General business understanding
PERSONAL ATTRIBUTES (ESSENTIAL)
- Technology‑literate, including experience with IoT devices
- Self‑motivated with a positive, proactive attitude
- Strong team player who leads by example
- Uses initiative to problem‑solve
- Flexible, adaptable, and able to prioritise effectively
- Willing to travel
- Strong stakeholder engagement (internal and external)
- Eager to learn new skills
- Acts as a business champion and change agent
- Maintains confidentiality
PERSONAL ATTRIBUTES (DESIRABLE)
- Ability to multitask without compromising accuracy
- Works well under pressure, including managing multiple deadlines
THE ROLE
As a key driver of our growth, you’ll spearhead new business sales across your designated region or vertical—championing Appello’s innovative digital solutions, software platforms, and services within the Housing and Social Care sectors. You’ll build and convert a strong pipeline of opportunities, nurture lasting customer relationships, and ensure all activity aligns with our commercial, operational, and legal standards. This role blends new‑business energy with strategic account management to deliver sustainable, profitable growth.
Promote Appello Digital Solutions
- Gain a clear understanding of the challenges in the UK Housing and Social Care sectors
- Develop and promote appropriate Appello digital solutions and software services via meetings, calls, email, or social media
- Attend relevant industry conferences and events
- Record and manage sales opportunities through the CRM
New Business Generation
- Create and manage a sales pipeline to meet departmental targets
- Achieve financial and order‑intake goals
- Maintain agreed margin levels
- Keep CRM records accurate and up to date
- Produce Account Development Plans for major opportunities
- Manage stakeholders effectively
- Promote solutions via multiple communication channels
- Assist finance teams with cash collection
Account Management
- Handle and resolve client queries
- Grow revenue and profit across existing accounts
- Meet set financial and order‑intake targets
- Maintain accurate CRM data
- Create Account Development Plans
- Ensure strong stakeholder engagement
- Promote solutions via meetings, calls, or digital channels
- Support the finance team with cash collection
Tender Submissions
- Support the bid team with tender preparation
- Write responses to complex tender questions
- Interpret tender requirements and guide the bid process
Surveys & Quotations
- Prepare estimates, quotations, tenders, and customer presentations
- Conduct surveys and demonstrations, including outside your sales territory if required
READY TO APPLY ✅
If you are interested in this role please upload your CV and answer a few questions about yourself.
OTHER INFORMATION
This is an exciting time at the Appello group – we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand.
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.
If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.
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