About the Role
We’re looking for a Sales Development Manager to take ownership of driving sales growth for a national own-brand product range. This is a fantastic opportunity to join a business with a strong footprint in the FMCG sector, where you’ll be at the forefront of shaping sales strategies, building brand advocacy, and ensuring growth across both company-owned and independent stores.
The role will involve working closely with regional teams, marketing, and business development colleagues to deliver innovative trade-driving campaigns and execute plans that make a real impact in a competitive convenience market.
Key Responsibilities
- Develop and execute sales development plans across multiple regions to drive growth.
- Define and implement trade-driving activities such as meal deals, multi-buy offers, and value-led campaigns.
- Lead the brand communications strategy, ensuring consistent tone, style, and content across all platforms.
- Build brand awareness and advocacy through strong engagement with internal teams, regional partners, and independent retailers.
- Represent the brand at trade shows and regional meetings, ensuring impactful presence and messaging.
- Monitor and report on key performance metrics, identifying opportunities for improvement and driving action plans.
- Manage allocated budgets, including trade shows, marketing campaigns, and brand promotions.
What We’re Looking For
- Minimum 5 years’ experience in FMCG roles within retail and/or supplier environments
- Strong background in buying, selling, or category management
- Proven ability to influence stakeholders at multiple levels
- Excellent communication, presentation, and networking skills
- Passionate, driven, and able to thrive in a matrix organisation
- Experience in stakeholder engagement strategies and communication planning
What’s on Offer
- Competitive salary of £45,000
- Benefits package
- The opportunity to shape and influence brand growth in a high-profile role
- A dynamic and collaborative working environment
Additional Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Sales and Business Development
- Industries: Retail
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