Head of Sales -Luxury Fitness Clubs

Head of Sales -Luxury Fitness Clubs – Circa £50,000 + commission/bonus

Central London

We are looking for a Head of Sales to oversee sales strategy and sales performance for two luxury health and fitness clubs in Central London.

Reporting into the MD, this is an outstanding opportunity for a proven hands‑on sales leader who thrives in a fast‑paced, target‑driven environment and wants to play a key role in the continued growth of a premium fitness brand.

Key Responsibilities

• Develop and execute the sales strategy across residential memberships and corporate accounts for both clubs.
• Lead, coach and performance manage a team of Sales Consultants, driving a high‑performance sales culture.
• Build and manage a strong pipeline of corporate wellness partnerships and external business opportunities.
• Track, analyse and report on key sales KPIs including conversion rates, revenue performance and retention metrics.
• Work closely with Marketing and Operations teams to ensure a seamless lead generation and member onboarding journey.
• Identify new revenue opportunities through partnerships, events, premium services and upselling initiatives.

The ideal candidate

• Polished well presented individual with outstanding communication and negotiating skills.
• Minimum 5 years’ proven membership sales experience within a premium fitness, leisure, hospitality or private member club environment.
• Strong experience leading, motivating and developing high-performing sales teams as a sales manager, membership manager or club manager.
• Experience proactively targeting residential and corporate markets.
• Commercially astute with confidence analysing sales data, forecasts and performance metrics.
• Excellent communication and relationship-building skills with both corporate clients and individual members.
• CRM proficient, ideally with experience using HubSpot or similar sales management platforms.
• Live within easy commute of Central London.

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