National Account Manager – Asda & Morrisons

National Account Manager – Asda & Morrisons

• Develop and implement a customer strategy/plan that achieves the annual customer budget.
• Deliver agreed volume, cost price, customer investment (FTT) and profit targets for each of the brands through the designated customer portfolio.
• Manage the monthly and annual sales forecast in commercial planning system.
• Update and maintain customer account plans and all associated documents using agreed company standards.
• Actively work to protect and grow the distribution of Moet Hennessy brands within the customer(s) in line with channel guidelines.
• Analyse and share sell out data using available resources provided through customer EPOS systems.
• Complete Pre and Post Evaluation of all price promotional activity on given customer(s).
• Ensure timely completion of relevant commercial admin (pricing changes, new line admin, invoice processing).
• Enable effective credit management and cash collection in conjunction with the finance team.

Customer Relationship Management

• Build strong external relationships with the customer across all departments.
• Develop and negotiate annual Joint Business Plans, tracking performance both internally and externally.
• Ensure cross-functional internal support from category, marketing, and supply teams for key customers.
• Facilitate new commercial ideas and ways of working with customers.
• Build channel specific customer plans to make sure the MH portfolio benefits from emerging sources of growth, e.g. online and convenience.
• Attend all customer trade briefings and networking opportunities to fully understand customer strategies and opportunities for MH.
• Develop relevant insights and market data to support sales objectives and ensure success and sell with a “Category” mindset, talking the customer language with shopper and consumer metrics where possible.
• Collaborate with MHUK and customer supply chain teams to meet service level targets.
• Deliver product education and tasting events as required.

Brand Activation

• Work with the category and marketing teams to deliver trade leading in store activations and category solutions appropriate for luxury brands.
• Run an annual calendar of price promotional activity in line with channel guidelines and focused on maximizing value over volume and reducing sales on promotion %.
• Deliver innovative ideas to enable the MH portfolio to be developed in an increasingly digital world.
• Gather and use comprehensive competitor information and analyse weekly Brand view data to alert the business to market activity and price changes.
• Identify and recommend new business and brand development opportunities within designated customer(s) using data based insight.
• Use consumer, market and retailer information to offer category advice and support to designated customer(s).

Team Working

• To attend all internal team meetings in order to understand broader channel agenda and to present back to the team on the designated customer(s).
• Support the Off trade team with participation in transversal projects as required.

Compliance

• To ensure absolute compliance with Competition Law at all times.

Profile

Education:

• WSET certificate (preferred but not essential)
• Degree level education
• Full driving license

Professional experience & know how:

• Experience of P&L Management
• Good knowledge of Category Management
• Experience of managing customers in the online channel
• Exposure to premium / luxury brands

Personal & interpersonal skills:

• Drive, Energy and Passion
• Luxury brands
• Well organised
• Good relationship builder
• Numerate

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