New Business Manager , Established Drinks Wholesaler, North of England, Negotiable salary plus company car and commission / incentives
This role is super exciting and I am very happy to be working with a renowned and established drinks wholesaler, supplying a wide range of beverages to the UK’s most prestigious bars, pubs, and restaurants. With a strong reputation in the industry and a commitment to delivering excellent customer service, they are now looking for a dynamic New Business Manager to drive growth across the on‑trade sector in the Liverpool / Merseyside area.
The New Business Manager will come with a strong network in the on‑trade / IFT sector, along wth a commercial understanding of RTM operations and the ability to grow an account base.
Why this business?
- Be part of a market‑leading, established brand with a strong reputation in the drinks industry.
- Opportunity to drive growth and shape the future of the business in a key region.
- Competitive salary package with performance‑based bonuses plus car allowance
- Professional development and career growth opportunities.
- A collaborative and supportive team culture.
New Business Manager responsibilities include:
- Drive growth across the on‑trade market in the North West of England
- Develop and implement strategies to grow market share and increase sales volume.
- Identify and build relationships with key accounts, including pubs, bars, and restaurants.
- Lead negotiations with new and existing clients to secure long‑term partnerships.
- Work closely with internal teams (marketing, logistics, and sales) to ensure customer satisfaction and delivery efficiency.
- Analyze market trends and competitor activity to identify new opportunities.
- Provide regular sales forecasts and performance reports to senior management.
The Ideal New Business Manager:
- Proven track record in business development or sales within the on‑trade sector.
- Strong understanding of the drinks wholesale industry.
- Excellent relationship‑building skills and the ability to influence decision‑makers.
- Highly self‑motivated with a results‑driven mindset.
- Ability to work independently and manage a diverse portfolio of clients.
- Strong analytical and strategic thinking skills.
- Full driving license and willingness to travel across the North of England.
If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com
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