Demand Generation Manager | AI-Native Developer Platform | London | Hybrid | Salary + Equity
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
I don’t work on many roles that stop me in my tracks. This one did.
I’m working exclusively with a London-based AI-native startup that is doing something genuinely important in the developer tools space. They’ve raised over $80M from world-class investors and they’ve been ranked as one of the fastest-growing B2B SaaS businesses in Europe this year. Serious backing, and a product that sits right at the front edge of how AI is changing the way software gets built.
They’ve never had a demand generation function. That changes now.
The opportunity
This is the first dedicated demand generation hire this business has ever made. There is no inherited channel mix, no optimised paid strategy, no attribution model already in place. You’re coming in to build it and you’ll have the backing, the budget, and the mandate to do it properly.
When you join, you’ll be part of a marketing team of six. A small, intentional group building something from the ground up inside a company that is moving fast and has serious momentum behind it.
You’ll own pipeline creation end to end. Paid, organic, partnerships, community. You’ll define the strategy, run the experiments, build the reporting infrastructure, and work directly alongside Product Marketing and Sales to make sure the right audiences are converting into high-quality pipeline.
This is a hands‑on role. You’ll be doing the work, as well as directing it.
What this role is not
It is not a role for someone who needs a mature stack and established channels to walk into. There is no mature stack yet.
It is not a role for someone who sees developers as just another B2B audience. This is a developer‑first company selling to people who are deeply sceptical of traditional marketing. Earning their attention requires a completely different approach and you’ll need to understand that instinctively, not just in theory.
And it is not a role for someone who is interested in AI as a talking point. This company lives inside the AI‑native developer movement. You need to have been paying attention and have a genuine point of view on where it’s heading.
What you need to have done
You must have built pipeline in an early‑stage or high‑growth B2B SaaS environment not just managed campaigns. Owned paid acquisition. xwzovoh Defined attribution from scratch. Set what good looks like and then delivered it.
Beyond that:
- 4–8 years in demand generation or growth marketing in B2B SaaS
- Strong analytical foundation comfortable with CAC, CPL, attribution models, funnel reporting
- Experimentation mindset you form hypotheses, test quickly, and know how to read the signal
- Experience with marketing automation and CRM tooling HubSpot, Salesforce or similar
- Any experience marketing to developers or technical audiences is a significant advantage
- Familiarity with PLG and sales‑assisted hybrid funnels is a strong plus
…