Ripple² is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:
Ripple² inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.
Ripple² home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.
Ripple² Brand DNA:
- Extreme Ownership: Take full responsibility for every outcome within your control.
- Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
- Purpose: Be here because you want to be. We are a passionate, long-term-focused team.
- Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.
The Role
We’re hiring a TikTok Shop & Creator Commerce Lead to build and scale ripple²’s TikTok Shop and creator ecosystem from the ground up. This is not traditional influencer marketing. It’s performance-first, commercially focused, and accountable to revenue.
You’ll design and lead a TikTok Shop strategy built on:
- high-volume creator content
- rapid creative testing
- tight feedback loops
- relentless optimisation against GMV, CPA, and ROAS
You’ll turn creators into an acquisition channel, not just brand awareness.
You’ll work cross-functionally with paid media, creative, and e-commerce to make TikTok Shop one of ripple²’s most important growth levers.
Reporting
You’ll work directly with the founders and Head of Performance & Digital with real ownership and autonomy.
This is a high-impact role with the freedom to test, build, and scale quickly. We’re looking for someone entrepreneurial who wants to run their own channel like a mini business inside the company.
What You’ll Do
50% Creator Community Building & Management
Build and scale a high-performing network of TikTok Shop creators and affiliates. Launch challenges, incentives, and always-on programs that drive daily content and consistent sales.
Identify winning hooks, formats, and trends. Turn insights into clear, revenue-focused briefs that creators can execute at scale.
10% Performance Analysis & Iteration
Track GMV, CPA, ROAS, and content performance. Double down on what works, kill what doesn’t, and continuously improve output.
10% – Platform & Partner Management
Own relationships with TikTok Shop reps, agencies, and internal teams to maximise growth and operational efficiency.
Ideal Profile
You’ll likely thrive here if you:
- Have proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
- Have built or managed large creator communities or affiliate programs
- Think like a performance marketer, not a brand marketer
- Are comfortable managing high volumes of content and rapid testing cycles
- Understand what makes short-form content actually convert, not just get views
- Are fluent in metrics like GMV, CPA, ROAS, and contribution margin
- Are organised, proactive, and great at motivating creators
- Enjoy fast-paced, high-ownership environments
- Experience in DTC or Shopify brands
- Experience working closely with paid social teams
- International or US market experience
Logistics
Location: London, 35 Inverness Street Camden (in-office role)
Report Into: Co-founders & Head of Performance & Digital
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