Senior Digital Marketing Executive

About The Role

Balfour Beatty has an exciting opportunity for a Senior Digital Marketing Executive to join our growing team in London.

What you’ll be doing

• Lead our digital marketing efforts across Candidate Attraction to increase job applications across our UK operations.
• Deliver against a comprehensive Candidate Attraction digital marketing strategy.
• Working with peers in the Communications function, define a road map for the Balfour Beatty UK careers website.
• Deliver digital content against Balfour Beatty’s “always on” recruitment campaign and project-specific recruitment campaigns utilising a number of approaches including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Email marketing using our attraction Customer Relationship Management (CRM) – Beamery, Balfour Beatty social media channels, and display advertising.
• Collaborate with the Communications function to create compelling and relevant Candidate Attraction content that positions Balfour Beatty as an employer of choice.
• Monitor and analyse channel and campaign performance using analytics tools such as Semrush for keyword research, competitor analysis, Google Analytics and Google Ad Manager.
• Report on all channels providing actionable insights and recommendations for improvement.
• Manage project-specific campaign spend, ensuring efficient allocation of resources for maximum ROI against Candidate Attractions KPI’s.
• Strategically place job ads on job boards such as Indeed, aligned to business priorities.
• Generate innovative ideas to drive Candidate Attraction success and engage our target audiences.

Who we’re looking for

• A degree or recognised post-graduate qualification in marketing, or a related field is desirable but not required.
• Have a deep understanding of a wide range of digital areas including SEO, Paid Marketing and Organic.
• Be able to analyse data from a range of sources e.g. Google Analytics, Talent Link etc, and be able to report on results, trends and make recommendations for improvements.
• Proven experience in digital marketing, with a focus on strategy development and campaign management either in-house or agency.
• Strong and up-to-date understanding of digital marketing channels, tools, and best practices.
• Stay up to date with Candidate Attraction industry trends and emerging technologies, incorporating best practices and new ideas into our approach.
• Understanding of Site Improve, Meltwater and Beamery is desirable.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Creative thinking and the ability to generate innovative ideas to drive marketing success.
• Highly organised, detail-oriented, and able to manage multiple projects simultaneously.

Why work for us

Benefits

• Smart working, giving you more flexibility such as staggered start and finish times, with up to 40% remote working, where roles allow.
• 25 days paid annual leave (pro rata).
• Family friendly policies which include 28 weeks full pay for maternity/adoption leave and four weeks full pay for paternity/partners leave.
• Pension, share incentive plan, volunteering leave, recognition schemes and much more…

About Us

Day in, day out, our teams deliver some of the UK’s most ambitious, exciting and meaningful projects; developing, building and maintaining the vital infrastructure that supports national economies and strengthens communities.

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