What you’ll bring to the team
Head of Ecommerce Planning UK
Location: London, Arbor
Hours: 37.5 hours per week
Contract Type: Fixed term until August 2027
We are looking for a commercially driven and hands-on Head of eCommerce Planning to translate our global Go-To-Market (GTM) trading calendar into high-performing, insight-led digital campaigns.
This is a unique opportunity to sit at the intersection of strategy and execution – owning how campaigns come to life across our eCommerce ecosystem. You will drive conversion, revenue, and customer value by combining data-led planning with exceptional onsite execution and operational excellence.
You will shape the frameworks, rhythms, and governance that underpin best-in-class digital delivery, while remaining close to execution – actively building campaigns, optimising journeys, and ensuring we move at pace.
Key Responsibilities
- Translate GTM plans into effective digital campaigns across eCommerce channels
- Lead onsite merchandising and execute campaigns within the CMS
- Optimise journeys, content, and UX to drive conversion and AOV
- Use data to plan, test, and continuously improve campaign performanceOwn forecasting, reporting, and commercial outcomes
- Streamline workflows and remove blockers to improve pace and efficiency
- Align cross-functional and regional teams to deliver high-quality campaigns
Qualifications & Experience
- Extensive experience in eCommerce planning, digital trading, forecasting, analytics, or related commercial roles.
- Proven track record of leading planning processes across global or multi-market environments.
- Strong experience in digital forecasting, commercial planning cycles, and performance reporting.
- Demonstrable success in working within matrixed structures and aligning multiple stakeholders.
- Strong understanding of eCommerce platforms, digital analytics tools (e.g., GA4), and trading KPIs.
- Experience partnering with Marketing, Product, Data, Merchandising, and Supply Chain teams.
- Degree in Business, Marketing, Analytics, Economics, or a related field (or equivalent professional experience).
Benefits
- A competitive annual salary
- 33 days holiday (including bank holidays)
- Merlin Magic Pass – 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
- Company bonus
- Private pension scheme
- 40% discount online off LEGO
- 25% discount in our on-site retail shops and restaurants
- Ongoing training and development opportunities
- Plus, many more…
Pay Range
Competitive
#J-18808-Ljbffr…