Job Title: Senior Global Marketing Director
As a Senior Global Marketing Director (Sr. GMD), Oncology, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long‑term brand value through partnership with the cross‑functional oncology team.
You will lead the development of insight‑driven global product strategies and plans, deliver ambitious long‑range forecasts, enable outstanding launches, and ensure an excellent customer experience by co‑creating markets through creating omnichannel content.
This role reports to the VP Medicine Commercialization Lead (MCL) Oncology and will develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK’s Pharmaceuticals business, as Sr. GMD you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients worldwide.
Key Responsibilities
- Act as the commercial lead and subject matter expert in endometrial cancer, head and neck cancer, and subcutaneous indications, partnering across the Marketing Commercialization Team, Medical Development Team, and Global Brand Leadership Team.
- Support governance deliverables and key organizational decision‑making workstreams.
- Lead lifecycle management strategy to maximize asset value, including unmet need assessment, launch sequencing, and market optimisation.
- Identify and prioritise sources of differentiation by integrating cross‑functional insights, emerging data, and competitive intelligence into strategy.
- Develop and deliver global brand and launch strategy aligned to the Integrated Asset Plan (IAP) across patient, healthcare professional, and payer segments, in partnership with cross‑functional teams and LOCs.
- Define strategic choices including positioning, segmentation, targeting, and promotional strategy.
- Partner with Insights to develop global forecasts and strategic assumptions aligned to brand strategy.
- Ensure market access strategy informs decision‑making across the full product lifecycle and portfolio.
- Foster an agile, high‑performing organization focused on continuous improvement, speed, productivity, and customer experience.
- Build team engagement and cross‑functional alignment across brands and indications to execute strategy and maximise commercial success.
- Identify long‑term growth opportunities through proactive assessment of unmet need, science, and commercial potential.
- Manage agency and vendor partners to deliver high‑quality, compliant marketing initiatives.
- Lead the professional development and coaching of 2–3 direct reports.
- Define SG&A requirements and commercial models to optimise global brand performance.
- Lead the CCG (co‑creation group) with cross‑functional and local market representation.
- Promote a culture of trust, transparency, accountability, and respect.
Basic Qualifications
- Bachelor’s degree in business and life sciences, or a related field.
- Experience in the pharmaceutical or biotech industry.
- Experience leading product launches or major lifecycle campaigns.
- Experience leading cross‑functional teams within matrixed environments.
- Experience communicating at senior organisational levels, including leading discussions and presenting perspectives in complex decision forums.
- Experience prioritising initiatives and applying financial analysis (including budget management and ROI assessment) to inform strategic and operational decision‑making.
Preferred Qualifications
- Ph.D. or MBA.
- Experience working in oncology.
- Commercial experience at the global or regional level.
- Prior experience leading a global launch in oncology.
Work arrangement
This is an in‑office position with flexible/hybrid working options available in line with GSK’s policies.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
United Kingdom recruitment adjustments may be requested at UKRecruitment.Adjustments@gsk.com.
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