Product Sales & Business Development Specialist – Video & PTZ

Step into a high-impact role where commercial strategy meets cutting-edge imaging technology. As Product Sales & Business Development Specialist, you’ll take the lead in shaping the success for our video and PTZ portfolio to drive both B2C and B2B growth across multiple markets.

Key Responsibilities

• The Product Business Development Specialist contributes actively to the achievement of our European product sales targets, market share and channel/account objectives through targeted tactical activity and effective use of resources, investments and tools
• Drives the commercial budget setting of relevant product group by country and optimises the product mix in line with strategy to maximise sales for video and PTZ products.
• Develops and implements the commercial European Go-to-market strategy (Investment Strategy, Distribution strategy/SDA, where to play & how to play) in close collaboration with Product Management and Marketing and cascades to NSO as well as creates action plans and tactics (toolbox/playbook) to achieve targets.
• Management of central product/channel partner and Marketing Investments (DOS/SGA)
• Maximises product sales & Business Development through tracking of product and channel partner sales, supply/allocation strategies, analysing market trends and identifying new sales opportunities
• Analyzes monthly sales forecast and performance and suggest corrective actions to achieve product sales budgets (Issue & Action management)
• Communicates business performance to ITCG senior management and key stakeholder
• Is in daily contact with our European country sales organisations to organise and coordinate Business-plans, channel partner investment and Marketing activity plans and implements corrective actions
• Collects and co‑ordinates local Marketing Plans and tracks progress against KPIs. Provides strategic input into central marketing planning process.
• Travelling up to 30% of the time

Responsibilities

• Working closely with Product Management, Sales, and Country Organisations in order to maximise overall product sales. key interface between CEL and NSO teams with daily communication.
• Key commercial interface between CEL and NSO teams with daily communication and business co‑ordination.
• Develop go‑to‑market strategy (where to play & how to play) and prepares investment & distribution/SDA strategy for relevant product group.
• Create and negotiate budgets (sales targets) with relevant stakeholders and countries.
• Implements budget directives according to the European commercial budgeting process and creates commercial toolbox/playbook to enable sales.
• Allocates and manages central investment funds (DOS/SGA) to drive channel partner investments and marketing investments plans on pan‑European level in order to achieve sales targets, tracks progress and implements corrective actions where appropriate.
• Co‑ordinates with other team members and functions to harmonize planning process and align with overall strategy.
• Supports Senior Business Development Manager to analyse and achieve sales performance and monitor market shares.
• Identifies business opportunities across Europe and supports NSO teams to convert into sales.
• Teams‑up with European Demand & Supply teams to steer demand on available products and set/review allocation strategies.
• Analyse Monthly Sales Forecasts from NSO and validates with product management, finance and Business operations/EDSM.
• Track sales target achievements and propose corrective actions where required and co‑ordinates requests and ad‑hoc issues to improve the situation.
• Ensures effectiveness and reproducibility of investments by reviewing plans and sharing best practices across EU18 countries.
• Supports Marketing Planning process for relevant product group and inputs into strategic briefs.

Qualifications

Personal Specification e.g. Technical skills, knowledge, experience required

• Relevant Business Degree with proven experience in Product Management, Product Marketing or sales management
• High skills in marketing highly technical products in a B2C environment
• Strategic thinking, and able to translate into operational improvements
• Languages: English fluency essential, European languages desirable
• Significant sales development experience in consumer electronic organization.

Experience of coaching and developing a virtual team, sharing best practice and knowledge transfer (multicultural environment would be a strong advantage)

Canon Core Behaviours

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others
• Job Family: Product Management & Product Marketing

Salary up to £63,262 (dependant on experience) plus 10% bonus

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