Regional Account Manager – Midlands

Company: Advocate Group
Apply for the Regional Account Manager – Midlands
Location: Birmingham
Job Description:

Regional Account Manager

Field Based – Midlands

Competitive salary + car allowance + bonus

Are you an experienced Sales professional with a passion for the drinks industry? Do you have a proven track record in acquiring new business and managing relationships within the On Trade market? If you’re ready to join a leading cider company at the forefront of the industry, we want to hear from you!

We are currently representing a dynamic and innovative cider company that is a true pioneer within the market. We are looking for a Regional Account Manager to focus on expanding the company’s presence by building relationships with pub groups and wholesalers, while continuing to drive sales with existing customers.

Key Responsibilities:

  • Promote the company’s products to On-Trade customers within a designated geographic region.
  • Manage and achieve sales targets across regional routes to market.
  • Collaborate with business unit and national account managers to foster relationships with key senior and regional personnel within national routes to market.
  • Identify and pursue opportunities to onboard new outlet stockists for the company’s portfolio.
  • Build and maintain strong relationships with field sales teams in the region to enhance the company’s visibility and presence.
  • Ensure that routes to market and outlets are equipped with the necessary tools, materials, and displays to properly showcase and serve the company’s products.
  • Maintain and update the company’s CRM database to ensure accurate and current knowledge of brand distribution across outlets.
  • Oversee relationships with smaller, directly supplied customers, including independent outlets, within the assigned area.

About You:

  • Prior experience in a related industry.
  • Strong understanding of the current market trends.
  • Results-oriented with a proven track record of achieving goals.
  • Confident and approachable with strong interpersonal skills.
  • Proficient in using Microsoft Office and comfortable with basic computer applications.
  • Able to identify and capitalise on business growth opportunities.
  • Positive, proactive attitude with a solutions-focused mindset.
  • Excellent communication skills, both written and verbal.
  • Ability to establish and maintain strong relationships with both internal teams and external partners.
  • Capable of working effectively under pressure and managing tight deadlines.
  • Ability to work independently as well as part of a collaborative team.
  • Must reside within the designated geographic area for the role.

If this role sounds like it’s a good fit for you – then I’d love to speak to you!

Posted: June 8th, 2026