Salesforce and Business Application Lead

Salesforce & Business Applications Lead

As the Salesforce & Business Applications Lead, you will connect the dots between People, Processes, and Systems to create the synergy required to scale.

High-Level Goals & Ownership

• Scalable Systems Architecture: Build and maintain the data architecture required to support ARR growth.
• Process Automation: Lead the technical execution of automated workflows that reduce operational friction across Sales, Marketing, and Customer Success.
• Global Data Governance: Embed governance rules directly into SFDC to ensure clean, reliable data for predictive forecasting and ICP insights.
• Tech Stack Synergy: Ensure seamless integrations between Salesforce and critical business applications (e.g., Finance, Legal, and Support tools).

Key Responsibilities

• System Ownership: Act as the primary architect for Salesforce (SFDC) and integrated business applications, ensuring system health and scalability.
• Quote-to-Cash Excellence: Own the technical lifecycle of the Quote-to-Cash process, ensuring smooth handoffs between business units.
• Strategic Requirement Translation: Translate complex business needs into detailed technical requirements, workflows, and system documentation.
• Data Integrity & BI Support: Partner with the RevOps team to ensure reporting systems provide consistent, accurate data for executive decision-making.
• User Adoption & Enablement: Lead technical onboarding and ongoing enablement to ensure GTM teams are utilizing systems at a professional level.
• Project Management: Drive continuous improvement initiatives, running feedback cycles to identify and fix system inefficiencies.

Requirements

• 7 Years of Experience: Extensive experience managing Salesforce and GTM tech stacks (e.g., HubSpot, Outreach, CPQ) in a B2B SaaS environment & proficiency in platform best practices.
• Mastery of GTM Workflows: Deep technical understanding of lead-to-renewal cycles and cross-functional system logic.
• Strategic Problem Solver: Ability to influence stakeholders and prioritize a technical roadmap that balances immediate fixes with long-term scalability.
• Certification: Salesforce Certified Administrator.
• Creative thinking, multitasking abilities, and positive energy.
• High-level English proficiency.

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