Company Description
Heera Diamonds is a renowned jewellery store based in Hatton Garden, London. With over 10 years of experience and 8 stores in London. Our brand is synonymous with the elegance and allure of finely crafted jewellery. Specialising in engagement rings, wedding bands, and timeless pieces, Heera Diamonds offers both lab-grown and natural diamonds set in the finest metals.
Company Values
At Heera Diamonds, we are committed to excellence, integrity, exceptional customer experiences, and creating lifelong relationships with our customers. Every team member is expected to uphold these values in every customer interaction.
Role Description
The Sales Assistant is responsible for delivering an exceptional luxury retail experience while supporting sales consultants and management in achieving store sales targets. This role requires excellent customer service skills, strong product knowledge, attention to detail, and the ability to build meaningful customer relationships that reflect the values and standards of Heera Diamonds.
Key Responsibilities
Customer Service & Sales Support
- Greet and welcome customers in a professional and friendly manner.
- Assist customers throughout their shopping journey and ensure a memorable in-store experience.
- Support Sales Consultants during customer appointments and sales presentations.
- Maintain high levels of customer satisfaction through personalized service.
- Assist with customer follow-ups, inquiries, and appointment scheduling.
- Promote company products, services, warranties, and special promotions.
Product Knowledge
- Develop and maintain strong knowledge of diamonds, gemstones, jewellery collections, and customization options.
- Educate customers on product features, quality, craftsmanship, and care instructions.
- Stay updated on new product launches and industry trends.
Store Operations
- Ensure merchandise displays are clean, organized, and visually appealing.
- Assist with inventory management, stock replenishment, and stock counts.
- Support opening and closing store procedures.
- Maintain showroom cleanliness and presentation standards.
- Ensure security procedures are followed when handling jewellery and valuable merchandise.
Administrative Duties
- Accurately update customer information.
- Assist with preparing quotations, invoices, and customer documentation.
- Manage appointment calendars and customer records.
- Support management with daily operational tasks and reporting.
Customer Relationship Management
- Build and maintain long-term relationships with customers.
- Conduct follow-up calls, emails, and messages to support sales opportunities.
- Encourage repeat business and referrals through outstanding service.
- Handle customer concerns professionally and escalate issues when required.
Performance Expectations
- Meet individual and team sales objectives.
- Maintain high customer satisfaction ratings.
- Achieve appointment conversion and follow-up targets.
- Demonstrate professionalism, punctuality, and teamwork.
- Consistently represent the Heera Diamonds brand values.
Required Skills & Qualifications
- Previous experience in retail sales, luxury retail, or customer service preferred.
- Strong communication and interpersonal skills.
- Professional appearance and positive attitude.
- Ability to work in a fast-paced environment.
- Excellent organizational and multitasking abilities.
- Basic computer skills
- Ability to work flexible hours, including weekends and holidays.
Desired Attributes
- Passion for jewellery, diamonds, and luxury retail.
- Results-driven and customer-focused mindset.
- Strong attention to detail.
- High level of integrity and professionalism.
- Team-oriented with a willingness to learn and grow.
Reporting Structure
Reports To: Store Manager / Sales Manager
Employment Type
- Full-Time / Part-Time (as applicable)
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