Retail & Brand Commercial Manager

Job Title: Retail & Brand Commercial Manager

Company: High street fashion organization (Will be revealed in the call)

Location: Old Street, London

Reports to: Senior Category Manager

Role Overview

Act as the lead for retail marketing within the Consumer Products team, driving brand engagement and sales across UK & Ireland. This role combines marketing strategy with strong commercial focus, working closely with Retail, Category, and Franchise teams to deliver impactful campaigns and business growth.

Key Responsibilities

• Develop and deliver short- and long-term retail marketing strategies aligned to business and commercial objectives.
• Lead the planning and execution of omnichannel marketing campaigns across key brands and franchises.
• Partner with UK & Ireland retailers to design and implement tailored, high-impact campaigns that differentiate each account.
• Drive brand awareness, customer engagement, and fan acquisition through innovative marketing activations.
• Ensure all marketing initiatives are aligned with commercial goals, delivering measurable impact on sales and ROI.
• Identify consumer trends, insights, and market opportunities to inform marketing strategies.
• Analyse campaign performance and provide clear reporting, insights, and recommendations.
• Build and maintain strong relationships with internal stakeholders, retail partners, and agencies.
• Support joint business planning with key partners to drive licensing growth and revenue performance.
• Collaborate with Franchise and Creative teams to ensure brand consistency and best-in-class execution.
• This role requires a strong balance of creativity, data-driven thinking, and commercial acumen.

Skills & Experience

• Proven experience in retail marketing, ideally within fashion, lifestyle, or consumer products
• Strong track record of delivering campaigns that drive sales (sell-in & sell-out) and brand engagement
• Experience developing retail marketing activations with measurable commercial impact
• Experience managing media campaigns and working with agencies
• Understanding of performance marketing and media planning
• Strong knowledge of digital, social, and influencer marketing
• Ability to plan, execute, and evaluate end-to-end marketing campaigns
• Strong analytical skills with the ability to turn data into actionable insights
• Proven ability to build cross-functional relationships and drive joint business goals
• Experience working in a matrix organisation (preferred)
• Highly organised, proactive, and commercially focused

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