A specialist B2B research and insight agency is seeking a Marketing Lead to take ownership of its marketing function and drive the next phase of commercial growth. Known for producing high-quality thought leadership and research‑led content for clients across professional services and beyond, the business has built strong brand foundations and is now looking for a marketing leader to sharpen its strategy, expand its reach, and increase pipeline contribution. Reporting directly to the CEO, this is an exciting, high‑visibility role with genuine scope to shape how a growing agency positions itself and engages its market. The successful candidate will balance strategic leadership with hands‑on delivery, working across brand, content, demand generation, and digital channels.
Role
- Own and lead the overall marketing strategy, aligned with business growth objectives and commercial priorities
- Set direction across brand, demand generation, content, and digital channels, ensuring coherence and measurable impact
- Manage and develop a small in‑house team, alongside external agencies and specialist partners
- Act as a strategic partner to the CEO and leadership team, contributing to go‑to‑market planning and business development
- Own and evolve the brand identity, positioning, and messaging, ensuring consistency across all channels and touchpoints
- Lead a content and thought leadership programme, overseeing the production of reports, whitepapers, blogs, and multi‑channel campaigns that translate market insight into compelling narratives
- Drive lead generation and pipeline growth through integrated campaigns spanning SEO, email marketing, paid media, and LinkedIn
- Own marketing’s contribution to revenue, including pipeline generation, lead quality, and funnel accountability through to conversion
- Oversee website performance and user experience, working with agency partners to develop organic growth as a core acquisition channel
- Track, analyse, and report on marketing performance and ROI, including pipeline impact and revenue attribution
- Plan and execute events, webinars, sponsorships, and speaking opportunities to support brand visibility and pipeline development
- Identify and monitor growth opportunities through market insight, customer feedback, competitor analysis, and CRM data
Requirements
- Proven experience in a senior B2B marketing role, ideally within professional services, agency, or research‑led environments
- Strong understanding of brand building, content marketing, and demand generation, with the ability to operate across all three simultaneously
- Commercially minded, with a demonstrable track record of connecting marketing activity to business strategy, pipeline, and revenue
- Confident working closely with senior stakeholders, including C‑suite, and able to influence without formal authority
- Experience managing teams, agencies, and budgets, with the ability to get the best from internal and external resource
- Hands‑on and pragmatic, comfortable executing as well as setting strategy
- Strong writing, editing, and storytelling skills, with a high standard of quality and attention to detail
- Familiarity with SEO, performance marketing, and digital channels, including working effectively with specialist agency partners
- Experience with CRM platforms and marketing analytics, with the ability to track and report on performance against commercial objectives
Here at Sapio Consulting we are not only proud to be equal opportunity employers in our own right but are also committed to and in the privileged position of being able to support each and every one of our clients and partners in their Diversity & Inclusion objectives and initiatives.
Our clients are equal opportunity employers and on their behalf we welcome candidates, applicants or prospective applicants regardless Age, Disability, Neurodiversity, Sex, Sexual Orientation, Gender identity or expression, Marriage or Civil Partnership or Partnership status, Pregnancy and Maternity or Parental status, Race, Religion or Beliefs, and Political Opinion.
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