London, United Kingdom Company: TransPerfect
Marketing Lead, Operations and Enablement
Location: London, Barcelona, Chicago, or Raleigh.
TransPerfect Legal’s Marketing & Communications team is seeking a full-time Marketing Lead, Operations and Enablement. This role will report to the Senior Marketing Manager and run the day-to-day marketing engine—owning intake, prioritization and timelines to ensure high-quality delivery of sales enablement and marketing requests. It will also be responsible for managing and improving the processes and workflows that enable the team to scale.
Primary Responsibilities
- Strategic Sales Enablement
- Partner with senior Sales and Product stakeholders to identify priority enablement needs tied to current growth initiatives and solutions focus.
- Lead delivery of core sales enablement materials (pitch decks, one-pagers, case studies, email sequences), ensuring assets are accurate, on-brand, and aligned to agreed messaging.
- Own enablement governance: maintain a central repository with clear version control, naming conventions, and a refresh/retirement cadence so content is easy to find and stays current.
- Audience Engagement
- Coordinate marketing execution for priority audience engagement motions (educational and product-focused webinars and targeted outreach campaigns).
- Manage program timelines and stakeholder inputs (speaker/SME intake, approvals, promotional asset coordination, post-program follow-up alignment), ensuring quality control and deadlines are met.
- Draft and/or refine first-pass copy for engagement assets as needed in collaboration with SMEs.
- Lead Tracking & Monitoring
- Partner with Sales Ops/CRM stakeholders to ensure leads from engagement activity are captured, routed, and followed up on consistently.
- Monitor lead flow and status, making sure leads aren’t stuck unassigned, ignored, or incorrectly marked.
- Maintain clear visibility for stakeholders through lightweight dashboards/trackers and recurring updates.
- Marketing Operations and Admin
- Own the day-to-day operating cadence for Legal marketing, including intake, prioritization/triage, timelines, status updates, and stakeholder communication.
- Serve as the primary point of contact for inbound Legal marketing and enablement requests, clarifying scope, gathering requirements, assigning owners, and driving work through to completion.
- Maintain a transparent workboard (Monday.com) with clear priorities, deadlines, dependencies, approvals, and workload visibility.
- Proactively identify capacity constraints, risks, and bottlenecks, escalating early with recommended options/trade-offs.
- Reporting & Performance
- Track and report on a focused set of operational and performance KPIs (request volume, turnaround-time, on-time delivery; program engagement, lead volume and quality, etc.).
- Run periodic retrospectives to improve workflows, cross-functional handoffs, and overall speed/quality of delivery.
- Ensure work and assets are well-documented and discoverable to support continuity across the team.
Qualifications
- Bachelor’s degree in marketing, communications, or a related field.
- 5+ years of experience in marketing operations, marketing project management, sales enablement, and/or campaign/program execution.
- Proven ability to manage multiple workstreams, deadlines, and stakeholders in a fast-paced environment.
- Strong project management skills and attention to detail (workbacks, dependency management, approvals).
- Excellent writing and communication skills; comfortable drafting/refining first-pass copy and incorporating SME feedback.
- Familiarity with marketing workflow tools like Monday.com and CRM systems like Salesforce.
- Strong judgment and prioritization skills; able to manage trade-offs and push back when needed.
- Comfort working across teams and with senior stakeholders.
Travel: 10–15%
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