Marketing Director

Company: TRUE NORTH INTERNATIONAL
Apply for the Marketing Director
Location: London
Job Description:

Excellent Marketing Director opportunity in Financial Services for a leading Lifestyle & services brand

Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

Please email your resume including your career history and contact details to Norman Burden at

Overview

Lead the development of the marketing strategy for the financial services arm of a globally recognised lifestyle and services brand that empower individuals and businesses to move, manage, and maximise their money. The product suite includes:

  • personal and family focused digital money management
  • rewards, cash back & loyalty programmes

About the role

The Marketing Director will own the end-to-end marketing strategy across this multi-product fintech. You will be accountable for brand development, brand awareness, customer acquisition, and growth across all channels, building the marketing foundation, shaping our voice in the market, and driving adoption across both B2C and B2B audiences.

Key Responsibilities

  • Strategic Leadership to build and execute a unified marketing strategy across brand, product, and communications
  • Brand, Positioning, Creative narrative & thought leadership
  • Digital & Performance Marketing
  • Translate complex fintech capabilities into clear, compelling value propositions
  • Build & scale high performing marketing teams across acquisition, CRM, content & product marketing
  • Manage agency relationships and negotiate strategic marketing partnerships
  • Own the marketing budget, ensuring efficient allocation and strong ROI

Skills & Experience Required

  • 10+ years marketing experience in fintech, payments, FX, SaaS, or high-growth digital products
  • Proven experience scaling marketing functions in early‑stage or rapidly scaling technology companies
  • Strong commercial acumen with experience using data and analytics to drive growth decisions
  • Hands‑on, entrepreneurial mindset with the ability to operate both strategically and tactically
  • Excellent communicator and cross‑functional collaborator, comfortable working closely with C‑suite stakeholders
  • AN advantage to have experience in regulated markets or compliance‑heavy environments

What We Offer

  • Direct influence on company direction, reporting into and partnering closely with the CEO.
  • A high‑autonomy role with the ability to build a team, define strategy, and drive execution.
  • Competitive salary, performance bonus, and equity options.
  • A culture that values innovation, customer obsession, speed, and entrepreneurial thinking. xwzovoh

Please note: This is a hybrid working model with three days per week based in London office.

Please email your resume including your career history and contact details to Norman Burden at

Posted: April 6th, 2026