Refined Networks offers the technology, logistics and ecommerce expertise to enable brands to launch and scale on the world’s biggest online marketplaces.
Since 2021, we’ve partnered with 100+ brands to launch on leading online platforms like Nordstrom, Macy’s, John Lewis, Next and Zalando. Our global 3PLs also provide direct-to-consumer and wholesale fulfilment capabilities, offering a holistic cross-border solution for improved customer experiences and reduced operational costs.
Headquartered in London with a global team, we have grown rapidly in the past 12 months, and we’re now looking for a Demand Generation Manager to build and scale a high‑performing, data‑driven demand engine.
About the role
Our new Demand Generation Manager will own strategy and hands‑on execution, with a strong focus on LinkedIn and CRM‑driven campaigns, working closely with our Head of Marketing and Business Development team.
- Develop and own the demand generation strategy aligned to revenue targets and commercial priorities
- Define target segments (by brand size, geography, category, marketplace and service line) and build audience plans for each
- Help refine ICPs and buying committees and translate them into actionable targeting
Campaigns & channels
- Own LinkedIn (paid and organic) as a key demand channel: audience builds, creatives, testing, and optimisation
- Design and execute integrated campaigns across LinkedIn, email, website and paid media to drive MQLs and opportunities
- Plan and run campaigns around key moments: new regions and platforms, peak trading periods, new services or product features
- Partner with Business Development and Content Marketing on webinar and event promotion, from audience build to post‑event nurture
- Identify and prioritise relevant awards, panels and speaking opportunities
- Build and optimise conversion journeys from first touch to opportunity: forms, landing pages, nurture sequences and follow‑up plays
- Define and maintain clear lead stages and handover processes with Business Development
- Use our CRM and marketing tools to manage segmentation, scoring, workflows and nurture programmes
- Monitor funnel performance and implement experiments to improve conversion at each stage
- Work hand‑in‑hand with the Business Development team to ensure lead quality, feedback loops and fast follow‑up
- Collaborate on campaign‑specific messaging, outreach angles and sales materials for priority segments/accounts
- Provide Business Development with clear visibility on what’s running, who to follow up, and how
- Own channel and campaign reporting: track performance, create dashboards, and communicate insights and recommendations
- Run structured experiments (creative, audience, offer, format) and scale what works
- Use data and feedback to continuously refine the demand strategy and roadmap
- 4-6+ years in B2B marketing with 3+ years in demand generation / growth / performance marketing
- Hands‑on experience with CRM and marketing automation platforms (HubSpot experience is a plus)
- Proven track record of running integrated marketing programmes that drive qualified pipeline
- Exposure to ABM programmes targeting specific strategic accounts
- Strong analytical and data‑driven mindset: comfortable setting targets, building reports and making decisions from numbers
- Excellent project management: you can balance strategic thinking with hands‑on execution to juggle multiple campaigns and get things done quickly and pragmatically
- Strong collaboration and stakeholder management skills: you’re comfortable working closely with a senior Business Development team and external partners
- Experience in SaaS, logistics, ecommerce, marketplaces, or selling to brand/retail audiences is an advantage
What you’ll get
- The chance to build and shape the demand engine for a growing global business
- Close collaboration with Marketing and Business Development leadership to see your work directly impact revenue
- Exposure to some of the most interesting fashion & lifestyle brands scaling internationally
- A culture that values ownership, experimentation and continuous improvement
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