Mid-Weight Insights Data Analyst

Buttermilk is a creative agency shaping the future of the creator economy. We deliver work that’s as culturally sharp as it is commercially impactful, partnering with the world’s most recognisable brands to drive real results and real connection. We celebrate individuality, move with intent, and support ambitious growth without compromising wellbeing.

Our Values

• Celebrate what makes us weird, with care for others
• Build on intent, not impulse
• Fail fast, learn faster
• Be supported by systems, not limited by them
• Be ambitious, pursue it healthily

Role Overview

The Mid-Weight Insights Data Analyst plays a key role in shaping data-driven thinking at Buttermilk. You’ll uncover meaningful and actionable insights from performance data, social listening and secondary research. Building compelling stories that engage clients and internal teams, you’ll act as a trusted partner across internal teams and clients at Buttermilk.

Key Responsibilities

• Contribute to data-driven strategies across our campaigns, proposals and pitches by uncovering actionable insights from data analysis using a range of sources.
• Storytelling and building compelling, clear narratives from data analysis, translating complex data to diverse audiences and presenting in an engaging way to clients and internal teams.
• Deliver and present campaign reports in order to tell a cohesive story of performance, learnings in order to inform future strategies.
• Utilise social listening tools to monitor brand sentiment, trends and surface key discussion themes, topics of relevance, to demonstrate campaign impact and inform strategy.
• Conduct desk research to gather relevant secondary sources to support data-driven findings and strategy.
• Ability to piece together a range of data sources to link campaigns performance in the context of cultural trends, consumer behaviour and category insights.
• Laddering campaign data up to KPIs and wider client objectives to demonstrate how our creator campaigns have driven brand and business impact.
• Stay on top of platform and content changes, specifically around measurement, and assess data sources and emerging technological solutions to drive forward our capabilities.

Required Experience & Skills

• Relevant 3-4 years experience within an insight, data strategy or market/consumer research role at a marketing (social/creative/digital) agency, or for a consumer focused brand.
• Understanding of social media platforms and organic measurement of content with proficiency reporting across a number of social media platforms including but not limited to; TikTok, Instagram and YouTube.
• Expertise with social listening platforms, like Brandwatch/Pulsar.
• Proficiency with Excel/Google sheets, SQL experience an advantage, comfortable with analysing and manipulating data.
• Proficiency with audience profiling and segmentation tools e.g. GWI/TGI, and brand tracking e.g. Kantar/YouGov would be a plus.
• Interest in brand, social and content strategy and addressing a brand’s business challenges through insight.
• Strong verbal and written communication skills, with ability to adapt content and tone to different audiences and articulate complex data findings.
• Excellent time management and organisational skills with a high attention to detail, able to balance data quality and rigour, with pragmatic delivery in fast paced environments.

Success Metrics

• Delivery of actionable, insight-driven strategies that directly influence client and agency success.
• Acting as a trusted partner for internal teams and clients, elevating the role of data.
• Consistent contribution of data-driven learnings and optimisations across campaign reports, proposals and pitches.

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