Role Overview | Remit and Responsibilities
Following a transformative period of growth, we are looking for a Senior Manager to lead our Growth Ops & Lifecycle function. This role serves as the primary architect for our marketing infrastructure and operational roadmaps and responsible for the technical integrity of our Salesforce-led MarTech stack, the commercial performance of retention and lifecycle programs, and the precision of CRM data management.
You will be accountable for bridging the gap between high-level commercial goals and technical execution. This is a senior, high-accountability role requiring a disciplined operational approach to maintain rigorous standards across a complex global organisation. You will lead the Operational hub for marketing globally ensuring all marketing automation is mapped to commercial outcomes and that retention strategies are executed with technical precision.
MarTech Architecture & Salesforce Governance
- Own the MarTech Stack: Act as the business owner for the entire technical ecosystem, including the Salesforce Marketing Cloud, collaborating with Product, Tech and InfoSec teams to evolve our technical capabilities and streamline the everyday adoption and usage of the wider marketing team.
- Maintain data integrity: Implement standardized labeling and data entry protocols within Salesforce to resolve inconsistent labeling and ensure regional leads have accurate visibility into account health.
- Enforce Operational Governance: Establish and monitor automated tracking for all lead flows and lifecycle triggers to identify and resolve technical leaks, utilizing Jira-led workflows to manage the technical backlog.
- Fiscal & Business Planning: Conduct regular audits of technical line items and tool renewals to identify cost‑neutral opportunities and ensure high ROI on department spend.
Lifecycle, Email & Retention Marketing
- Drive Strategic Alignment: Resolve trade‑offs between business goals and communication frequency, ensuring internal frontline messaging is synchronized with external merchant outreach.
- Scale Automated Personalization: Design and implement automated lifecycle journeys and email nurture tracks that utilize AI‑content tools to maintain engagement across long‑cycle Enterprise buyer journeys.
- Optimize Retention Performance: Implement robust tracking and reporting mechanisms to monitor merchant retention and churn signals, using data‑led insights to execute targeted retention campaigns.
- Standardize Regional Enablement: Collaborate with Regional Marketing leads to ensure global lifecycle initiatives, such as the Visa Direct partnership, are executed with operational consistency across the backbook.
- Continuous Improvement: Champion best practices in campaign design and automation, staying ahead of industry trends to keep Checkout.com’s B2B communications world‑class.
Leadership and Scale
- Define Strategic Workflows: Establish a hypothesis‑driven framework for all lifecycle and business planning initiatives, requiring documented commercial uplift goals before activation.
- People Management: Direct the hiring, onboarding, and performance management of individual contributors, fostering a culture of high accountability and technical excellence.
Role Overview | Desired Background & Competencies
- B2B Experience: Substantial background in Marketing Operations, Lifecycle, or Retention Marketing within an enterprise‑scale fintech or SaaS environment.
- Technical Proficiency: Expert‑level experience with the Salesforce ecosystem (CRM & Marketing Cloud); ability to architect complex data integrations and automated journeys.
- Operational Rigor: Proven experience using Jira or similar Agile methodologies to manage technical backlogs, business planning, and project timelines.
- Commercial Acumen: Ability to translate technical performance into commercial metrics, including TPV, churn rates, and LTV.
- Lifecycle Mastery: Deep understanding of the Enterprise B2B buyer journey and how to move merchants from acquisition to long‑term retention via automated touchpoints.
- Stakeholder Management: Experience communicating technical requirements and business planning outcomes to senior commercial leadership across global regions.
Life at Checkout.com
We understand that work is just one part of your life. Our hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection.
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