Role Overview
We are looking for a Senior Marketing Analyst to join our Customer team. This role sits at the centre of how we evolve Zopa’s marketing function to a high‑performing growth engine.
Responsibilities
- Generate key insight from internal and external data sources and tooling to inform, refine and optimise marketing channel strategies.
- Pair with marketing managers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention, cross‑sell).
- Model and forecast the impact of changes that you are driving through analysis.
- Own the development of a structured incrementality testing framework.
- Contribute to attribution, cross‑product and lifecycle analytics, looking horizontally across engagement, retention and cross‑sell rather than purely at individual journeys.
- Take on ownership of analytical projects and identify new and exciting growth and engagement opportunities through analysis.
- Monitor key marketing metrics to understand how the function is performing and regularly present this to marketing managers and senior stakeholders.
Qualifications
- Have a broad understanding across multiple marketing channels and domains, alongside deep expertise in a specific marketing area (e.g. CRM, Paid Search, SEO, etc).
- Be highly analytical with excellent attention to detail, and have experience working with large datasets and campaign performances.
- Have a strong quantitative background and be naturally curious about turning data into insight to make decisions.
- Have experience using SQL and/or Natural Language Query (NLQ).
- Can communicate insights succinctly, stick to key results and influence upwards, downwards and sideways.
- Build strong relationships and collaborate effectively across teams; constructively challenge assumptions and decisions when needed while maintaining respect and empathy for others.
- Be proactive and self‑motivated, with judgement to know when to seek support while taking ownership and driving work forward independently.
- Have a growth mindset and be on the lookout for new learning opportunities and strive to stay at the cutting edge.
- Have experience working in cross‑functional teams with many skillsets coming together to make products and customer journeys.
Desired Extras
- Exposure to Python or statistical analysis.
- Experience with BI tools such as Tableau, Looker or Power BI.
- Understanding of customer segmentation or experimentation frameworks.
Working Conditions
At Zopa we value flexible ways of working. This hybrid role requires you to come to our London office 2–3 days a week. You also have the option of working from abroad for up to 120 days a year. Subject to having the right to work in the country of your choice.
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities and have a DE&I forum of Zopians wanting to make a difference. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
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