Head of Creative

Overview

This role exists to define and elevate the creative vision of NADINE MERABI, ensuring the brand remains distinctive, aspirational, and globally recognised. The Head of Creative will translate the brand’s DNA into compelling, cohesive storytelling across all touchpoints—from campaign direction to digital, social, retail, and customer experience—driving emotional connection, cultural relevance, and commercial impact through world‑class creative execution.

Responsibilities

• Work with the Creative Director to define and evolve the overall creative vision and brand identity, ensuring alignment with business strategy.
• Lead the concept, direction and execution of all creative campaigns, including seasonal launches, brand campaigns and product storytelling.
• Develop and execute all brand creative from concept through to delivery.
• Direct photoshoots, including art direction, casting, styling and post‑production.
• Oversee the creation of all visual assets across e‑commerce, social, CRM, paid channels and retail and wholesale.
• Collaborate closely with Design, Marketing, E‑commerce and Wholesale teams to ensure a cohesive brand experience.
• Ensure all creative outputs are delivered on time, within budget and to the highest standard.
• Manage day‑to‑day workflow of the creative team and external partners (photographers, stylists, agencies).
• Maintain and implement brand guidelines across all touchpoints.
• Identify and translate trends into relevant and on‑brand creative concepts.
• Oversee content planning to support marketing calendars, launches and key trading moments.
• Continuously review and optimise creative processes for efficiency and output quality.
• Drive innovation and creativity, keeping the brand at the forefront of the luxury fashion landscape.
• Brief and manage external agencies, freelancers and production partners where required.
• Champion brand consistency and excellence across all customer touchpoints.
• Use data, insights and performance metrics to inform and refine creative decisions.

Accountability

• Define and evolve the overall creative vision and brand identity.
• Ensure consistency, quality and distinctiveness of the brand across all channels.
• Drive creative that delivers both brand elevation and commercial performance.
• Build and lead a high‑performing, inspired creative team.
• Align creative strategy with broader business objectives and growth plans.
• Maintain the brand’s position as a leader within premium womenswear.
• Set and uphold creative standards, ensuring all output reflects a premium aesthetic.
• Effectively manage creative budgets and resource allocation.
• Establish strong cross‑functional collaboration with PR, Social, Product and E‑commerce leadership.
• Identify opportunities for innovation and cultural relevance to keep the brand at the forefront.

Knowledge, Skills & Experience

• Proven experience in a senior creative leadership role within a premium or luxury fashion brand.
• Strong portfolio demonstrating high‑impact campaigns, brand storytelling and art direction.
• Deep understanding of fashion aesthetics, trends and the premium womenswear customer.
• Expertise in creative direction across multiple channels (digital, social, e‑commerce and campaigns).
• Exceptional eye for detail, styling, composition and visual storytelling.
• Strong leadership and team development skills with experience managing a creative team.
• Ability to balance creative excellence with commercial awareness and performance outcomes.
• Experience working in a fast‑paced, high‑growth environment.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Proficiency in creative tools and an understanding of production processes.
• Experience managing agencies, production and creative budgets.

Preferred Skills & Experience

• Experience working within a high‑growth or founder‑led business.
• Exposure to international markets (US and/or EU).
• Understanding of performance marketing and how creative drives conversion.
• Experience across both D2C and wholesale channels.
• Passion for and strong awareness of the luxury fashion industry, trends and competitors.

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