Growth Marketing Manager – Acquisitions (Subscriptions)
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Media Brand
Hybrid/Central London
Competitive Salary + Benefits
We’re working with a high-profile media organisation undergoing an exciting transformation across print, digital and audio. With a long-standing reputation for high-quality journalism, culture, and ideas, they are now building a modern subscription business designed to support independent journalism for the future. As part of this next chapter, they are hiring a Growth Marketing Manager (Acquisitions) to help build and scale the organisation’s subscription base.
This is a high-impact role for a data-driven marketer who thrives on experimentation, performance marketing, and cross-functional collaboration. The Role As Growth Marketing Manager – Acquisitions, you’ll be responsible for driving subscriber growth across a new suite of digital and print subscriptions. Using performance marketing, partnerships, social, SEO and other acquisition levers, you’ll help build a scalable, repeatable acquisition engine designed to attract new audiences and support long-term subscription revenue growth.
- Own and allocate the paid media budget across performance campaigns
- Develop and execute multi-channel paid acquisition strategies, with a focus on Meta and Google platforms
- Identify and test new and emerging channels aligned with audience growth and subscription goals
- Set acquisition goals and KPIs aligned with wider consumer strategy
- Manage budget pacing and ensure campaigns deliver against forecast targets
- Maintain marketing lift study infrastructure in collaboration with analytics teams
- Lead the end-to-end development and optimisation of paid campaigns, including creative briefing, targeting strategy, bidding, and performance tracking
- Run structured A/B and multivariate testing across creatives, messaging and platforms
- Translate insights into actionable recommendations to improve CAC, ROAS and LTV
Cross-Functional Collaboration
- Partner with editorial, creative, product and technology teams to produce high-performing campaign assets
- Work closely with analytics teams to monitor campaign performance and attribution
- Collaborate with product and engineering to ensure tracking and pixel implementations are accurate
Platform Management
- Build strong relationships with platform partners such as Meta and Google
- Pilot new features and test emerging opportunities across performance marketing channels
About You
- 4–6+ years’ experience in performance or paid marketing, ideally within subscription, publishing, media or ecommerce
- Proven track record managing large paid media budgets and delivering acquisition or revenue growth
- Strong understanding of tracking infrastructure, including pixels, attribution and tools such as Meta Conversions API and Google Tag Manager
- Comfortable working with analytics platforms such as GA4, Looker, Chartbeat, Piano or similar
- Experience working with media agencies and creative teams
- Highly analytical with the ability to translate data into actionable marketing strategy
- Strong communication and organisational skills, with experience collaborating across multiple teams
Why This Role? This is a rare opportunity to join a mission-led media organisation at a pivotal moment, helping to build a modern subscription growth engine that supports independent journalism. xwzovoh You’ll work at the intersection of data, marketing, editorial and product, turning experiments into scalable campaigns and helping shape the future of a major publishing brand.
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