Location: London, hybrid – minimum 2 days per week in the office
Contract: Full-time, 9-month fixed-term contract, with potential to extend or become permanent
Start date: 01 September 2026
Reporting to: VP of Marketing
About Sifted
Sifted is the leading media and intelligence brand for Europe’s startup and venture capital ecosystem. Backed by the Financial Times, we provide the insight, analysis, data and events that founders, operators, investors and innovation leaders rely on to understand where European tech is heading.
Our subscriptions business is a key part of Sifted’s growth. Sifted Pro gives subscribers access to premium journalism, analysis, briefings, watchlists, databases and intelligence on the companies, sectors and trends shaping European tech.
We’re looking for a commercially minded Subscription Marketing Manager to join us on a 9-month fixed-term contract and take ownership of subscriptions growth marketing.
About the role
This is a hands-on growth role in a fast-moving B2B media business. You’ll be responsible for driving subscription revenue through ecommerce growth, lifecycle marketing, CRM, retention and multi-channel campaigns.
The primary focus will be Sifted Pro, our premium subscription product, but the role may also support broader subscriptions growth initiatives, including Sifted for Startups.
You’ll own the day-to-day marketing strategy and execution for subscriptions, working independently with support and direction from the VP of Marketing. You’ll collaborate closely with sales, product, editorial, data, design and events to improve conversion, engagement, retention and revenue performance.
This role would suit an established Marketing Manager with strong experience in B2B subscriptions growth – ideally from a B2B media, SaaS, data, intelligence or membership-led business.
What you’ll be responsible for
Subscriptions growth and ecommerce
- Own and deliver marketing activity designed to grow Sifted’s subscriptions revenue, with a primary focus on Sifted Pro.
- Plan and execute campaigns that drive new paid subscribers, ecommerce revenue, ARR growth and campaign-sourced revenue.
- Identify opportunities to improve the self-serve purchase journey, conversion rates and inbound subscriptions performance.
- Work with product, design and data colleagues to improve landing pages, user journeys and conversion points.
- Support sales-assisted subscriptions growth by generating and nurturing relevant demand.
Lifecycle marketing and CRM
- Own lifecycle marketing across key stages of the subscriber journey, including acquisition, nurture, conversion, onboarding, engagement, retention and winback.
- Build and optimise CRM journeys, segmentation, email campaigns and automated workflows.
- Use data and audience insight to improve targeting, messaging and campaign performance.
- Ensure Sifted is sending the right message to the right audience at the right stage of the journey.
Retention and subscriber engagement
- Develop marketing activity that supports subscriber engagement, retention and renewal.
- Work with product, editorial and customer-facing teams to communicate subscriber value clearly and consistently.
- Identify opportunities to reduce churn risk and improve ongoing subscriber engagement.
- Support campaigns that help subscribers get more value from Sifted Pro content, data and events.
Multi-channel campaign delivery
- Plan, build and optimise multi-channel campaigns across email, CRM, paid and organic social, onsite placements and other relevant channels.
- Develop clear campaign briefs, messaging, audience segments and performance goals.
- Build and optimise paid social campaigns where relevant, particularly for subscriptions acquisition and retargeting.
- Work closely with design, product and editorial to create compelling campaign assets and subscriber-facing messaging.
Reporting and performance
- Track and report on subscriptions marketing performance across key commercial metrics.
- Contribute to targets including new paid subscribers, ARR, retention, ecommerce revenue, sales pipeline and campaign-sourced revenue.
- Use analytics to understand what is working, where the opportunities are, and what should be improved.
- Share clear insights and recommendations with the VP of Marketing and wider stakeholders.
About you
You’re an established subscriptions or growth marketer who is comfortable owning both strategy and execution. You know how to turn audience insight, CRM, content and campaign activity into measurable commercial results.
You’re likely to have experience in a B2B subscriptions, SaaS, media, business intelligence, membership or data-led business, and you understand the challenge of selling recurring-revenue products to discerning professional audiences.
You’ll be a strong fit if you:
- Have proven experience in B2B subscriptions marketing, SaaS subscriptions or a closely related recurring-revenue environment.
- Understand ecommerce growth, lifecycle marketing, CRM, retention and campaign performance.
- Are confident working with commercial targets such as ARR, paid subscribers, ecommerce revenue, retention, pipeline and campaign-sourced revenue.
- Can independently own marketing plans and delivery, while working collaboratively with senior stakeholders.
- Are highly confident with CRM, segmentation, data and reporting.
- Have experience building and optimising multi-channel campaigns across email, social, CRM, website conversion journeys, landing pages and paywall messaging.
- Have experience with paid social campaigns, ideally including testing, optimisation and reporting.
- Are analytical, commercially minded and comfortable making decisions based on performance data.
- Can develop clear, compelling marketing messaging for a B2B audience.
- Are organised, proactive and comfortable working in a fast-moving business.
Bonus points for
- HubSpot experience.
- Experience marketing B2B media subscriptions.
- Experience with data, intelligence, research or insights products.
- Experience marketing events, memberships or community-led products.
What success looks like
In this role, success means maintaining strong momentum across subscriptions growth while identifying opportunities to improve performance. You’ll help scale ecommerce revenue, improve lifecycle journeys, strengthen inbound conversion, support retention and contribute directly to Sifted’s ARR targets.
You’ll leave the subscriptions marketing function in a stronger position, with clearer campaigns, better CRM journeys, sharper reporting and a more effective growth engine for Sifted Pro.
Why join us
This is an opportunity to take ownership of a commercially important growth area at the leading media and intelligence brand focused on European tech.
You’ll have the autonomy to make a real impact, the support of a high-performing marketing team, and the chance to work closely with talented colleagues across editorial, sales, product, data, design and events.
For someone with strong subscriptions marketing experience, this is a brilliant opportunity to lead meaningful growth work in a fast-moving and exciting media business.
Benefits
- 28 days holiday
- 20 days working from abroad
- Your Birthday off
- A paid volunteer day
- Team bonding: Cake day, quarterly lunches
- £50 culture voucher to spend on something culturally enriching
- Summer Friday’s (half days) that go from July 01 – August 31
- Core hours: 9:00am-5:30pm with an hour lunch break or 9:00am-5:00pm with a half hour lunch break.
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