Outbound Specialist (Email + LinkedIn)
Job Title: Cold Outbound Specialist
Company: Twirl
Position Type: Contract or part-time
Location: Hybrid (London) or remote
Starting Date: June/July 2026
Compensation: Fixed or contract/hourly (flexible)
We’re looking for an Outbound Specialist to own and scale our outbound lead generation engine across email and LinkedIn. You’ll be responsible for ensuring our outbound pipeline never runs dry by continuously sourcing high-quality prospects, building and optimizing outbound campaigns, testing messaging, and improving conversion rates. This is a hands‑on role for someone who enjoys both the technical side of outbound operations and the creative side of crafting messaging that gets replies.
Key Responsibilities
- Maintain a consistent flow of qualified leads into the pipeline
- Ensure outbound campaigns are continuously running and optimized
- Monitor lead volume and quality, balancing scale without sacrificing relevance
- Identify new prospecting opportunities and target segments
Email Outbound
- Own our email outbound infrastructure and campaigns (currently Instantly)
- Create, launch, monitor, and optimize outbound sequences
- Run A/B tests on copy, offers, subject lines, and campaign structures
- Monitor deliverability and inbox placement
- Optimize reply rates, positive response rates, and meeting conversion rates
LinkedIn Outbound
- Own our LinkedIn outbound engine (currently HeyReach)
- Build and optimize LinkedIn outreach campaigns
- Test different connection request and follow‑up sequences
- Monitor campaign performance and engagement metrics
- Identify new approaches to increase positive responses
Automation & Systems
Must be familiar with the tools below or similar:
- Instantly
- HeyReach
- HubSpot
- Airtable
- Zapier
- Apollo
- Clay
- Other scraping and enrichment tools
Work Environment
For this specific role, there is the option to work remotely, though we’d love to have you in our London office! We’re a strong, fun team, and working together in our cozy North Greenwich office is always more exciting. Expect daily coffee runs, a comfy workstation, and the best colleagues to collaborate with.
Perks (Full-time only)
- A Thrilling Work Environment: Be part of one of the most exciting creative industries. It’s an absolutely thrilling ride to be part of a hard‑working, FUN team.
- Work with the Coolest Brands: Build relationships with key decision‑makers and marketers in the consumer brand space.
- Gym Membership
- Free Tech: We’ll equip you with the tools you need to do your best work.
- Free Healthy Breakfast + Lunch
- Monthly Wellness Allowance
- Unlimited Holidays
- Cool Workspace
- We can sponsor visas!
Twirl is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
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