The Opportunity
An established and rapidly growing Materials Handling business is seeking an ambitious Area Sales Manager to drive growth across the Midlands region.
With a strong presence across multiple UK locations and continued expansion plans, this is an exciting opportunity to join a forward-thinking organisation investing heavily in its people, product portfolio and market share.
This role offers autonomy, strong earning potential, and the opportunity to represent globally recognised equipment brands within a thriving sector.
The Role
Reporting to the Regional Sales Manager, you will take ownership of a defined Midlands territory, driving new business development while nurturing and expanding existing client relationships.
You will manage the full sales cycle – from prospecting and identifying opportunities through to negotiation and closing – across a wide portfolio of new and used materials handling equipment.
Key Responsibilities
- Develop and execute a strategic territory plan to grow regional market share
- Identify and secure new business opportunities through proactive prospecting
- Manage and grow relationships with existing customers
- Represent a leading portfolio of materials handling equipment
- Negotiate contracts across outright purchase, lease purchase and contract hire options
- Manage the end-to-end sales process and maintain a strong pipeline
- Use CRM systems to track activity and forecast performance
- Prepare regular sales reports and contribute to overall branch performance
About You
You are a driven, commercially minded sales professional with experience in the materials handling industry. You thrive in a field-based environment and are confident managing your own territory with minimal supervision.
Essential experience & attributes
- Proven track record in materials handling or capital equipment sales
- Strong new business development skills
- Experience managing the full sales cycle
- Highly organised with strong territory and route planning capability
- Commercially astute with understanding of different funding models (purchase, lease, contract hire)
- CRM literate with structured pipeline management approach
- Self‑motivated and target-driven
Mandatory Requirements
- Full, clean UK driving licence
- Willingness to travel extensively across the Midlands region
OTE: K open ended, including generous commission, healthcare, pension, hybrid car, mobile phone and laptop
ADR Specialists Ltd are an equal opportunity employer and operate as an Employment Business and Recruitment Agency.
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