Senior Business Development Manager (Remote)

Job Description

Role Overview

The Senior BDM role is responsible for contributing to revenue growth and team sales strategy aligned to the company’s long-term objectives.

You will play a critical role in helping to define how we sell, where we win, and how we grow across both existing healthcare markets and adjacent sectors.

The position requires a balance of hands‑on sales execution, strategic thinking, and cross‑functional collaboration.

Key Responsibilities

Sales Execution

• Own and deliver against individual and team revenue targets, with accountability for pipeline generation, conversion, and deal closure.
• Establish and maintain a robust, high‑quality pipeline by prospecting across sectors including primary care, hospices, care, secondary care, and other potential sectors.
• Conduct personalised demonstrations of RotaMaster to address client pain points and business needs.

Sales Strategy & Go‑To‑Market Execution

• Define and refine target customer segments, value propositions, and sales approaches across core and emerging markets.
• Identify opportunities to optimise pricing and packaging to maximise revenue.

Market Expansion & Commercial Insight

• Identify and pursue high‑potential adjacent market opportunities that can deliver incremental revenue growth.
• Maintain a strong understanding of market dynamics, customer needs, and competitor positioning.
• Provide structured market and customer insights to inform product development and strategic direction.

Cross‑Functional Collaboration

• Work closely with Marketing to align demand generation with sales priorities and improve lead quality and conversion.
• Partner with Product and Customer Success teams to ensure customer needs are reflected in product development and service delivery.

Performance Management & Reporting

• Establish and maintain accurate sales forecasting, pipeline visibility, and performance tracking.
• Provide regular insights and performance updates to senior leadership, highlighting risks, opportunities, and recommended actions.

Qualifications

• Proven track record of building a strong self‑generated pipeline and delivering revenue growth in a senior sales or business development role, ideally within SaaS or workforce management solutions.
• Strong experience selling into UK healthcare markets, with an understanding of procurement processes and stakeholder complexity.
• Strong commercial acumen, with an understanding of pricing, forecasting, and revenue planning.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to quickly familiarise yourself with a complex platform and build extensive product knowledge.
• Ability to confidently and concisely deliver product demonstrations and effectively handle objections and questions.
• Comfort working with KPIs around sales and activity.

Additional Information

• Monday – Friday, flexible hours (37.5 hours per week)
• Flexible working arrangements depending on location
• Some national travel will be required quarterly and ad hoc
• 25 days annual leave plus substantial benefits package

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